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    Nice Shoes Extends Geographic Reach Via Partnership With Foundation Editorial

    By SHOOTUpdated:No Comments3201 Views
    Jason Uson
    AUSTIN, Tex. --

    Through a partnership with Austin-based Foundation Editorial, Nice Shoes has brought its NYC studio’s roster of colorists to Texas market clients. Facilitating this influx of talent to Austin is Nice Shoe’s proprietary Remote Viewing technology.

    Established by Jason Uson in 2012, Foundation Editorial is a full service boutique offering that has crafted content for Nike, Walgreens, Zales, and LPGA. Nice Shoes and Foundation Editorial first connected on a project for non-profit A Better Chance, which Uson directed and edited, that was graded by Nice Shoes colorist Lenny Mastrandrea. After this successful collaboration, they decided to partner on a more permanent basis by installing Nice Shoes’ remote setup.

    Nice Shoes Remote Viewing allows clients to collaborate with artists in New York in real-time, with no delay between New York and Austin. Nice Shoes engineers install a secure HD feed and a display calibrated to match exactly with the monitors in New York. Clients can work with New York-based colorists Mastrandrea, Gene Curley, Chris Ryan, Sal Malfitano and Lez Rudge, as well as Ron Sudul and Oscar Oboza, who are stationed at satellite offices in Chicago and Minneapolis, respectively. Nice Shoes is headed by CEO/president Dominic Pandolfino.

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    Category:News
    Tags:Foundation EditorialNice Shoes



    Made by Humans Expands AI Directorial Roster With Eight Signings

    Thursday, May 14, 2026

    Generative AI studio Made by Humans has expanded its talent roster with the signing of eight directors.

    Built on the belief that technology should work in conjunction with human craft to amplify, not replace, creativity, Made by Humans creates work that combines human insight and taste with advanced AI tools.

    The eight directors, who all now gain their first representation, are:

    --Billy Boman, a leading voice in commercially driven AI filmmaking whose name was recently featured on a large-scale Hollywood Hills installation, sparking global conversation. He’s also known for producing cutting edge AI-led work for brands including Google, YouTube and Universal Music.
    --Hola Rita, who brings a visually distinctive, fashion-led approach to AI filmmaking, blending surreal storytelling with bold art direction. Her ongoing series Tales from the Underground showcases her narrative worldbuilding, while her latest film has been nominated for a Luma Dream Award at Cannes Lions.
    --Chris Capel, whose comedic background influences his performance-led approach to AI direction. His viral Nike spec film, merging sport with horror aesthetics, has attracted millions of views and demonstrates the growing potential of AI in high-energy brand storytelling.
    --James Lovick, a seasoned director with a focus on cinematic, high-concept storytelling. Alongside commercial work for brands including T-Mobile and Swissquote, his widely shared concept films highlight AI’s ability to deliver scale, spectacle and imaginative worldbuilding.
    --Dave Feral,is an AI director and storyteller known for creating AI-driven visuals and experimental stories that often feature dark, surreal, or “street-level” aesthetics. With over 20 years of experience in... Read More

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