Register

    Nicolas Berthier Named Creative Director At FF LA

    By SHOOTUpdated:No Comments3396 Views
    Nicolas Berthier
    LOS ANGELES --

    Nicolas Berthier has been elevated to creative director of FF LA, part of the creative boutique network founded by Fred & Farid and located in downtown L.A.’s Boyle Heights. Berthier comes over from FF Paris. 

    Together with creative director Chelsea Steiger at FF, Berthier has worked on international and U.S. campaigns for HP Computing, Spotify, Louis XIII, Stoli Elit (its first ever campaign), Mumm, Pabst and BENEFIT Cosmetics as well as other incoming business, merging his vast experience developing immersive and engaging social content with his prowess for leveraging traditional mediums to build impactful cross-spectrum creative ideas.

    Berthier began his creative journey at DDB Paris in 2002, working on consumer-facing brands, not-for-profits and automotive conglomerates. In 2013, he joined FF Paris as sr. creative, working for both French and international clients. Over the last year at FF Paris, Berthier served as associate creative director, collaborating with renowned directors such as Nicolas Winding Refn for the launch of LVMH’s online shopping platform and 24 Sevres. Berthier has also been instrumental in developing campaigns and activations for HP Printing and HP Graphics for global audiences, working with Tony Kaye for Elit© Vodka’s forthcoming global campaign, as well as two of FF’s most awarded projects, #MaPlaceetDanslaSalle and Libé des Réfugiés. Over the course of his career, Berthier has earned scores of awards including close to a dozen Cannes Lions, numerous D&AD pencils as well as recognition from the Clios, LIA, One Show, Eurobest and more.

    “Joining the FF LA team to help build the community globally is an amazing challenge and a key moment in my creative journey,” said Berthier.

    FF’s offices in the United States have continued to experience significant growth over the last three years, attracting notable clients including HP, Marriott, Google and Stoli. As FF LA continues to capitalize on its recent successes, the addition of creative prowess from the home office in Paris will enable the agency to continue to deliver needle-moving results for brands across multiple industries. 

    A joint statement from FF co-founders Fred Raillard and Farid Mokart read, “Having worked with Nicolas for six years now, we can testify to his drive to think differently about each challenge presented and lead each campaign he is tasked with to success. Alongside Chelsea, Nicolas will help grow the notoriety and prestige of FF LA.”

    This past summer, FF LA opened its in-house content studio to allow for a more efficient production process for brands.  

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2019-09-21)
    Category:News
    Tags:Chelsea SteigerFF LAFred & FaridNicolas Berthier



    A “Masters” Class In Branding and Fashion

    Saturday, April 11, 2026

    If the world of high fashion has Fashion Week in Milan, with sleek models dressed in avant-garde looks strutting down the runways, then the golf world has the Masters, where players bound down verdant green fairways in azalea-inspired polos, exotic bird prints, the yellows of jasmine and the pinks of the dogwoods.

    Over the last few years, golf apparel companies have begun treating the first full week of April as their moment to shine, unveiling lineups of Masters-inspired drops they hope can capture the attention of those focused on the season's first major.

    The surf-style company Johnnie-O, for example, dips into the Deep South with its classic, understated Azalea Collection. Rhobak likewise offers an Azalea Collection, though with bold flower patterns designed to invoke the feel of being on the grounds of Augusta National. Malbon Golf, meanwhile, offers a "Birds of Georgia" set featuring images of those typically found about the course.

    Yet none of them carry the iconic Masters logo. Or reference Amen Corner. Or use the words "Green Jacket."

    All of those are trademarked by the club — three of nearly 100 trademarks on file — and force outside apparel companies to creatively build their connections to both the tournament and Augusta National without infringing on their intellectual property.

    "Makers of products for mass market dream of becoming a supplier to Walmart. Likewise, high-end brands salivate at the idea of winning a mandate from the Masters," said John Sabino, author of "The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club." "Apparel companies want to tap into the Masters' high-quality association and leverage the club's exalted brand."

    Yet tapping into that association is... Read More

    MySHOOT Profiles


    Add A Comment