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    Home » Nikki Baker Becomes CEO At Fallon

    Nikki Baker Becomes CEO At Fallon

    By SHOOTThursday, November 7, 2024No Comments580 Views
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    Nikki Baker
    MINNEAPOLIS --

    Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.

    Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.

    Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.

    “I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”

    Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by Cannes Lions, Clio Awards, and The One Show, among others.

    Baker’s appointment comes as Fallon continues to strengthen its position in the industry, with several recent wins including Cuisinart and multiple brands in the entertainment space. The agency has also made strides in diversity and inclusion, with BIPOC representation increasing another 5% over the past year, and women comprising 60% of leadership roles.

    “Nikki’s visionary approach to creativity and her ability to drive real business impacts make her the ideal leader to guide Fallon into its next chapter,” said Susie Nam, CEO of Publicis Creative US. “She is the perfect alchemy of moxie, original thinking, leadership and pretty darn fun to be around too!”

    As CEO, Baker will focus on driving growth, developing Fallon’s creative capabilities and nurturing the agency’s culture of innovation and inclusivity. Her leadership will continue to build upon one of Fallon’s founding beliefs by delivering work that outsmarts vs outspends the competition–something incredibly relevant in today’s media landscape. Additionally, Baker will continue to be involved in the Walmart business through the Publicis Power of One model.

    “After 22 years at Fallon, including the last six as CEO, I’m incredibly proud of what we’ve built and beyond excited to hand the baton to Nikki, a groundbreaking creative leader who will continue to be a champion of our people, clients, and work,” said Novak.

    Baker will shift into the role of CEO immediately and Shaffer will continue to creatively lead Fallon as chief creative officer.

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    Category:News
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    Review: Director Joe Carnahan’s “The Rip”

    Friday, January 16, 2026
    This image released by Netflix shows Matt Damon in a scene from "The Rip." (Claire Folger/Netflix via AP)

    Lines between cop and criminal get murky in Joe Carnahan's "The Rip," a crime thriller set across one foggy Miami night, starring Matt Damon and Ben Affleck. Damon and Affleck, of course, are so closely associated with Boston — most recently they produced the 2024 heist movie "The Instigators" there — that a detour to South Florida puts them, a little awkwardly, in an entirely different movie landscape. This is "Miami Vice" territory or Elmore Leonard Land, not Southie or "The Town." In "The Rip," they play Miami narcotics officers who come upon a cartel stash house that Lt. Dane Dumars (Damon) says may have $150,000 hidden in the walls. It turns out to be more than $20 million, though, and their mission immediately turns from a Friday afternoon smash-and-grab into an imminent siege where no one can be trusted. "The Rip," which debuts Friday on Netflix, is a lean and potent-enough neo-noir where almost all the characters are police officers, yet it's a mystery as to who's a good guy and who's not. It's a nifty and timely premise, even if "The Rip" literally tattoos its message across itself. When Dane sits down with the young woman (Sasha Calle) at the stash house who seems plausibly innocent, she looks at tattoos on his hands and asks what they mean. On one: "AWTGG": "Are we the good guys?" As much as the answer might seem a foregone conclusion in a movie starring Damon and Affleck, who are also producers, "The Rip" plays with and against type in ways that can keep you engrossed. (The cast also includes Teyana Taylor, Steven Yeun and Kyle Chandler.) However, the exposition is so light and hurried in "The Rip" that that's almost all it plays with. We know almost nothing about our characters outside of the action in the movie, making all the... Read More

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