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    Home » #NoKidsInCages, “Scoops Ahoy,” “5B,” “Chicken Wars,” “Swipe Night” Score Multiple Honors at AICP Next Awards

    #NoKidsInCages, “Scoops Ahoy,” “5B,” “Chicken Wars,” “Swipe Night” Score Multiple Honors at AICP Next Awards

    By SHOOTTuesday, June 16, 2020Updated:Tuesday, May 14, 2024No Comments3953 Views
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    A scene from Johnson & Johnson's documentary "5B"

    m ss ng p eces tops production companies with five wins spanning work for Baskin-Robbins, Tinder, Ally Bank

    NEW YORK --

    The 2020 AICP Next Awards debuted tonight (6/16) during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. The presentation is the first of three virtual celebrations that comprise AICP Week–which will also include premieres of the AICP Post Awards on June 17 and the AICP Show: The Art & Technique of the Commercial on June 18. 

    Five campaigns were multiple winners in the 2020 Next Awards: 

    • RAICES #NoKidsInCages from Badger & Winters won in three categories: Next Experiential, Next Purpose Driven and Next Real Time Engagement. 
    • Baskin-Robbins’ “Scoops Ahoy: Operation Scoop Snoop,” created by 22squared and produced by m ss ng p eces, was a winner in Next Branded Content & Entertainment and Next Integrated Campaign.
    • Johnson & Johnson’s “5B,” created by UM and produced by Saville Productions, was a winner in Next Branded Content and Next Purpose Driven.
    • Popeyes Louisiana Kitchen’s “Popeyes Chicken Wars,” created and produced by GSD&M, won in Next Social and Next Real Time Engagement. 
    • Tinder’s “Swipe Night,” created by 72andSunny and also produced by m ss ng p eces, won in Next Digital Experiences and Next Integrated Campaign. 

    It was a big night for the production company m ss ng p eces, which was represented on the Next Awards winners list five times; in addition to its work for Baskin-Robbins and Tinder, it also produced a winner in the Next Extended Reality category for Ally Bank titled “Grow Your Fortune,” created by Anomaly. 

    Tiffany Rolfe, EVP and U.S. chief creative officer for R/GA, served as this year’s AICP Next Awards Judging chair–a role she will repeat in 2021, owing to the truncated judging process for this year’s competition, which omitted its in-person curatorial committee review in light of the ongoing pandemic. 

    As with the AICP Show, The AICP Next Awards honorees are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study, and are available for use or exhibition by the museum’s curators. All individual works, and each year’s shows in their entirety, including this year’s winners, can be viewed here. 

    The 2020 AICP Next Awards recognizes work in 13 categories: Branded Content & Entertainment, Creative Data, Digital Experiences, Experiential, Extended Reality, Influencer, Innovation, Integrated Campaign, Purpose Driven, Real Time Engagement, Social, Web Film, Under 15 Seconds and Web Film, Over 15 Seconds.

    Prior to the premiere of the Next Awards, a series of online panel discussions focusing on key shortlisted entries across the three AICP Awards competitions, in which members of the client, agency and production teams offered insights into the honored work, were posted on the AICP website and can be viewed here. Next Awards winners “Scoops Ahoy: Operation Scoop Snoop,” “5B” and Apple’s “Daughter” are included in the series. 

    Cosmo Street created the opening sequence for the Next Awards virtual presentation, and Musicbed provided the music. The Jury President films, which introduced the winners in each category, were directed by Lance Oppenheim of m ss ng p eces and edited by Tony LaRocca of Cosmo Street. The AICP Awards sponsor reel, which plays at the start of each AICP Week virtual awards show, was created by Framestore, with music by Human. 

    Here’s a rundown of the evening’s honorees:

    2020 Next Awards

    Branded Content & Entertainment

    Johnson & Johnson “5B”
    Production/Development Companies: Saville Productions, UM Studios
    Director/Developer/Producer: Dan Krauss
    Director/Developer: Paul Haggis
    Producer/Developer: Rupert Maconick
    Associate Producers: Chris Buzzini, Theresa Schwartzman
    Advertising Agency: UM
    Executive Producers: David Moore, Brett Henenberg, Craig Greiwe
    Co-Executive Producers: Christopher Dillon, Jo Francis, Deborah Hoffman
    Producers: Brendan Gaul, Jill Gorecki
    Vice President, Corporate Equity: Sarah Colamarino, Johnson & Johnson
    Senior Director of Corporate Equity: Andrea Higham, Johnson & Johnson
    Global Connections Director: CP Robinson, Johnson & Johnson
    Producer: Guru Gowrappan, Verizon Media Group
    Producer: Hayley Pappas, RYOT Films

    Baskin-Robbins “Scoops Ahoy: Operation Scoop Snoop”
    Production/Development Company: m ss ng p eces
    Director/Developer: Mike Woods
    Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
    Producer: Lawrence Lewis
    Advertising Agency: 22squared
    Agency Chief Creative Officer: Matt O’Rourke
    Agency Group Creative Director: Curt Mueller 
    Agency Creative Team: Peter Kehr, Alex Lukacs, John Stapleton
    Agency Head of Production: Chris Kyriakos
    Agency Senior Producer: Chris Parke

    Creative Data

    Thorne “The Frontier Within”
    Production/Development Companies: Active Theory, Marshmallow Laser Feast, Plan8
    Directors/Developers: Andy Thelander, Barney Steel, Michael Anthony
    Advertising Agency: Droga5
    Agency Creative Leadership: David Droga, Neil Heymann, Sally-Anne Dale
    Agency Creative Directors: Juliana Cobb, Victor Monclus Gonzalez, Henry Kember
    Agency Creative Team: Belen Marquez, Astrid Andujar, Dan Litzow
    Agency Design Team: Nate Moore, Dan Pulito, Brian Moore
    Agency Production Team: Justin Durazzo, Isabella Lebovitz, Aaron Matys
    Agency Account Management Team: Alex Woods, Liz Federico, Jeff Whisper
    Agency Strategy Team: Ben Brown, Kaveri Gautam, Anthony Khaykin

    Febreze “The Most Undisruptive Radio Ads”
    Production/Development Company: Junto Sounds
    Advertising Agency/Director/Developer: Grey Midwest
    Agency Chief Creative Officers: Adam Kahn, Rodrigo Jatene
    Agency Group Creative Director: Margaret Russo
    Agency Associate Creative Directors: Chris Kowalak, Marissa Kramer
    Agency Art Directors: Mark Van Patten, Mitch Beckman

    Digital Experiences

    New York Live Arts, Bill T. Jones, Google Creative Lab “Body, Movement, Language” 
    Advertising Agency/Production Company/Director/Developer: Google Creative Lab
    Development Companies: New York Live Arts, Flies Collective, Mixtape Club, Use All Five

    Tinder “Swipe Night”
    Production/Development Company: m ss ng p eces
    Director/Developer: Karena Evans
    Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
    Producer: Fuliane Petikyan
    Advertising Agency: 72andSunny
    Agency Producer: Kate Morrison

    Experiential

    Santander “In Her Shoes”
    Production/Development Company: HELO
    Director/Developer: Annie Saunders
    Executive Producer: Justin Moore Lewy
    Advertising Agency: Arnold Boston
    Agency Executive Creative Director: James Bray

    RAICES “#NoKidsInCages”
    Advertising Agency /Production Company/Director/Developer: Badger & Winters
    Agency Chief Creative Officer: Madonna Badger
    Agency Executive Creative Director: Grace Chu
    Agency Associate Creative Directors: Matthew Scott, James Best 
    Agency Head of Production: Celeste Holt-Walters
    Agency Producer: Willa Dorn Lilien
    Agency Management Supervisor: Nicole Del Mauro

    Extended Reality

    AT&T, Samsung “AT&T 5G Fan Experience”
    Production/Development Company: Nexus Studios
    Director/Developer/Creative Director: Alex Jenkins
    Head of XR & Interactive Arts: Luke Ritchie

    Ally Bank “Grow Your Fortune”
    Production/Development Company: m ss ng p eces
    Director/Developer: Mike Woods
    Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
    Producer: Brian Malott
    Advertising Agency: Anomaly

    John F. Kennedy Library & Museum “JFK Moonshot”
    Production Company/Director/Developer: UNIT9
    Director/Developer: John F. Kennedy Library & Museum
    Advertising Agency/Director/Developer/Social Media Team: Digitas
    Agency Creatives: Atit Shah, Sue DeSilva, Mark Philip 
    Agency Producers: Peter McCann, Amber Harris, Melanie Liu

    Influencer

    Planned Parenthood “Roo High School”
    Advertising Agency/Production/Development Company: R/GA

    Kentucky Fried Chicken “Virtual Influencer Colonel Sanders”
    Production/Development Company: Generic Versatility Inc.
    Director/Developer: Nick DenBoer
    Advertising Agency: Wieden+Kennedy
    Agency Executive Creative Directors/Directors/Developers: Jason Bagley, Eric Baldwin
    Agency Creative Directors/Directors/Developers: Jarrod Higgins, Freddie Powell 
    Agency Copywriter: Grant Thomas 
    Agency Art Director: Michael Brandes 
    Agency Producers: Eddye Borgese, Eunice Pang 
    Agency Account Team: Kimmy Cunningham, Lindsey Patterson 
    Agency Strategy/Social Media Team: Britton Taylor, Andrew Clayton 
    Agency Social Media Team: Anjali Patel, Ryan Tenzeldam 

    Innovation

    Daughters of the Evolution “Lessons in Herstory”
    Production/Development Company: GS&P Labs, GS&P Design
    Directors/Developers: Troy Lumpkin, August Bjornberg
    Advertising Agency: Goodby Silverstein & Partners
    Agency Chief Creative Officer: Margaret Johnson
    Agency Associate Creative Directors: Paul Nowikowski, Ricardo Uribe
    Agency Creatives: Eleanor Rask, Trevor Joplin
    Agency Designer: Maria Vaquero
    Agency Producer: Tena Goy
    Agency Account Director: Melissa Buck 
    Agency Account Manager: Lexie Hartnett 
    Agency Brand Strategist: Shaza Elsheshtawy

    Ayax TOYOTA “The Hy Project”
    Advertising Agency/Production/Development Company: The Electric Factory
    Director/Developer: Piter Moreira, Niko Films
    Agency Creative Directors: Juan Ciapessoni, Federico Cibils, Gustavo Etchandy
    Agency Art Director: Juan Diego Vispo
    Agency Creative Associate: Edu Pou

    Integrated Campaign

    Baskin-Robbins “Scoops Ahoy: Operation Scoop Snoop”
    Production/Development Company: m ss ng p eces
    Director/Developer: Mike Woods
    Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
    Producer: Lawrence Lewis
    Advertising Agency: 22squared
    Agency Chief Creative Officer: Matt O’Rourke
    Agency Group Creative Director: Curt Mueller 
    Agency Creative Team: Peter Kehr, Alex Lukacs, John Stapleton
    Agency Head of Production: Chris Kyriakos
    Agency Senior Producer: Chris Parke

    Tinder “Swipe Night”
    Production/Development Company: m ss ng p eces
    Director/Developer: Karena Evans
    Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
    Producer: Fuliane Petikyan
    Advertising Agency: 72andSunny
    Agency Producer: Kate Morrison

    Purpose Driven 

    RAICES “#NoKidsInCages”
    Advertising Agency /Production Company/Director/Developer: Badger & Winters
    Agency Chief Creative Officer: Madonna Badger
    Agency Executive Creative Director: Grace Chu
    Agency Associate Creative Directors: Matthew Scott, James Best 
    Agency Head of Production: Celeste Holt-Walters
    Agency Producer: Willa Dorn Lilien
    Agency Management Supervisor: Nicole Del Mauro

    Johnson & Johnson “5B”
    Production/Development Companies: Saville Productions, UM Studios
    Director/Developer/Producer: Dan Krauss
    Director/Developer: Paul Haggis
    Producer/Developer: Rupert Maconick
    Associate Producers: Chris Buzzini, Theresa Schwartzman
    Advertising Agency: UM
    Executive Producers: David Moore, Brett Henenberg, Craig Greiwe
    Co-Executive Producers: Christopher Dillon, Jo Francis, Deborah Hoffman
    Producers: Brendan Gaul, Jill Gorecki
    Vice President, Corporate Equity: Sarah Colamarino, Johnson & Johnson
    Senior Director of Corporate Equity: Andrea Higham, Johnson & Johnson
    Global Connections Director: CP Robinson, Johnson & Johnson
    Producer: Guru Gowrappan, Verizon Media Group
    Producer: Hayley Pappas, RYOT Films

    Real Time Engagement

    Popeyes Louisiana Kitchen “Popeyes Chicken Wars”
    Advertising Agency/Production/Development Company: GSD&M
    Agency Chief Creative Officer: Jay Russell
    Agency Creative Directors: Leigh Browne, Jon Williamson
    Agency Group Creative Director: Tom Hamling
    Agency Creative Team: Stephen Litner, Dina Zolan
    Agency Group Account Director: Carrie Hines
    Agency Account Team: Liam Doherty, Lacey Bobo, Morgan Spencer
    Agency Director of Social Media: Janice Suter
    Agency Associate Director of Social Media: Randy Romero
    Agency Social Strategist: Angela Brown
    Agency Social Media Manager: Gracen Cohen

    RAICES “#NoKidsInCages”
    Advertising Agency /Production Company/Director/Developer: Badger & Winters
    Agency Chief Creative Officer: Madonna Badger
    Agency Executive Creative Director: Grace Chu
    Agency Associate Creative Directors: Matthew Scott, James Best 
    Agency Head of Production: Celeste Holt-Walters
    Agency Producer: Willa Dorn Lilien
    Agency Management Supervisor: Nicole Del Mauro

    Social

    March For Our Lives “Generation Lockdown”
    Production/Development Company: Hungry Man
    Director/Developer: Bryan Buckley
    Advertising Agency: McCann New York
    Agency President: Devika Bulchandani
    Agency Chief Creative Officer, North America: Eric Silver
    Agency Co-Chief Creative Officers: Sean Bryan, Tom Murphy
    Agency Global Executive Creative Director: Pierre Lipton
    Agency Executive Creative Director: Marco Pupo
    Agency Creative Directors: Karsten Jurkschat, Alex Little
    Agency Chief Production Officer: Nathy Aviram
    Agency Executive Producer: John McAdorey
    Agency Lead Producer: Gabrielle Levy
    Agency Chief Communications Officer, Worldgroup: Jeremy Miller
    Agency Strategy Director of Social and Mobile: Whitney Alexander
    Agency Directors of Business Affairs: Danielle Korn, Wilmien Blake
    Agency Director of Talent Partnerships: Kimberly Kress
    Agency Director of Talent Payment: Terry Marcello
    Agency Senior Project Manager: Bristol Parrish
    Co-Founder: Lauren Hogg, March For Our Lives
    Co-Founder/Content Creator: Ryan Deitsch, March For Our Lives
    Director of Operations: Amanda Conlee, March For Our Lives
    PR Agency: Precision Strategies

    Popeyes Louisiana Kitchen “Popeyes Chicken Wars”
    Advertising Agency/Production/Development Company: GSD&M
    Agency Chief Creative Officer: Jay Russell
    Agency Creative Directors: Leigh Browne, Jon Williamson
    Agency Group Creative Director: Tom Hamling
    Agency Creative Team: Stephen Litner, Dina Zolan
    Agency Group Account Director: Carrie Hines
    Agency Account Team: Liam Doherty, Lacey Bobo, Morgan Spencer
    Agency Director of Social Media: Janice Suter
    Agency Associate Director of Social Media: Randy Romero
    Agency Social Strategist: Angela Brown
    Agency Social Media Manager: Gracen Cohen

    Web Film, Over 15 Seconds

    Apple “Daughter”
    Production/Development Company: brother
    Director/Developer: Theodore Melfi
    Director of Photography: Lawrence Sher
    Executive Producer: Rich Carter
    Editor: Giovanni Messner
    Advertising Agency: TBWAMedia Arts Lab Shanghai
    Agency Producers: Sidney Lim, Phoebe Fan

    Guinness “Liberty Fields”
    Production/Development Company: Stink Films
    Director/Developer: Mackenzie Sheppard
    Executive Producer: Blake Powell
    Advertising Agency: AMV BBDO

    Web Film, Under 15 Seconds

    Hulu “No Ads”
    Production/Development Company: MJZ
    Director/Developer: Craig Gillespie
    Director of Photography: Masanobu Takayanagi
    Production Designer: Jamie Vickers
    Producer: Martha Davis
    Advertising Agency: Big Family Table
    Agency Executive Creative Director: Guto Araki

    Mars Petcare “No One Quite Like a Dog”
    Production/Development Company: O Positive
    Director/Developer: Ken Herzog
    Executive Producers: Ralph Laucella, Marc Grill
    Editor: Pamela Petruski, Mackcut
    Advertising Agency: BBDO New York
    Agency Chief Creative Officer, Worldwide: David Lubars
    Agency Chief Creative Officer, New York: Greg Hahn
    Agency Executive Creative Directors: Peter Kain, Gianfranco Arena
    Agency Creative Directors: Carolyn Davis, Matthew Page
    Agency Producers: David Rolfe, Diane Hill, Molly Ross

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    Category:News
    Tags:5BAICP Next Awardsm ss ng p eces



    SHOOT’s 65th Anniversary Reflections: AICP President and CEO Matt Miller

    Friday, July 11, 2025

    As SHOOT celebrates a milestone, its 65th year of publication, we begin a series of interviews and features that will run throughout the summer on SHOOTonline and in SHOOT's newsletters and special PDF Issue with digital distribution in which industry executives, creatives and artists reflect on the changes they’ve seen over the decades, as well as essential dynamics that have endured. These folks--from different sectors of the business--will also share their visions and aspirations for the future. Perhaps most importantly, this special SHOOT coverage enables us to look back on the industry’s history, learn from it, and plum relevant lessons that will help us now and beyond. Mark Twain once famously said, “History doesn’t repeat itself but it often rhymes.” Twain’s insight underscores the importance of the past and its role in helping us better shape today and tomorrow. Such perspectives are invaluable yet sadly often not properly considered as society’s tendency at times is to overlook history and its significance. Additionally, the new generation navigating our industry sometimes isn’t aware of the relevant history, having not experienced it firsthand. Hopefully helping to close those gaps will be SHOOT’s 65th Anniversary coverage which seeks to provide historical context and to benefit from its relevance to the present and what may lie ahead. To kick off its 65th Anniversary-inspired content, SHOOT connected with Matt Miller, president and CEO of AICP, to gain context on where we’ve been, where we are, and where we’re going. SHOOT reaching out to Miller is most appropriate given our reportage over the years on all major AICP developments from the start of the association,... Read More

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