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    Home » O Positive Signs Director Jun Diaz For Commercials

    O Positive Signs Director Jun Diaz For Commercials

    By SHOOTThursday, February 23, 2017Updated:Tuesday, May 14, 2024No Comments4392 Views
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    Jun Diaz
    NEW YORK --

    Bicoastal/international O Positive Films has signed filmmaker Jun Diaz for commercials and content. Diaz is a leading visual storyteller with work that combines both strong art direction and production design, and understated comedic performances. Among the highlights of his work is the Cannes Lion-winning Twix #TBT campaign via BBDO New York; he has also directed for Converse, eBay, Heineken, MasterCard and Yahoo, among many other brands.

    Diaz began his career in film as an editor, first in long form where his credits include the critically acclaimed documentary about Hollywood producer Robert Evans, The Kid Stays in the Picture, for which he received an ACE Award nomination, as well as American Movie and Home Movie, and later as a commercials editor at MacKenzie Cutler in New York. Diaz drew upon his keen understanding of film language and storytelling, both comedic and visual, and segued to directing commercials in 2008 at Smuggler.

    “After working at a large A-list production company the past few years and enjoying the opportunity, experience and relationships that came with it, the time was right for me to shift gears to be part of a specialized A-list boutique with a wide reach but more intimate creative culture,” Diaz said. “I’m very attracted to the scale of O Positive and the focus of the directors who are invested in working with me to meet my objectives. It’s an amazing opportunity to do great work and collaborate with so many creative people.”

    Diaz’s own creative streak runs deep. In addition to commercials, he’s researching a documentary about the 1964 Olympics in Japan and how the event transformed Tokyo from post World War II pariah to the thriving metropolis it is today. He’s also developing a project for VR, a series he co-wrote around the classic Dickens’ work, "A Christmas Carol."

    “David [O Positive director/partner Shane] and I have known Jun for years, and we are thrilled that such an enormous talent has joined our dinky production company,” said director Jim Jenkins, partner at O Positive.  “We like to keep our roster small, and Jun’s sensibilities and approach to the work fit right in with our own.”

    “He’s just a flat-out strong storyteller,” added O Positive director/partner David Shane.  “And he knows how to do a lot with a little which is kind of everything in 30 seconds. There’s a lovely humanity radiating through his stuff that makes you really want to watch it.”

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    Category:News
    Tags:Jun DiazO Positive Films



    Director Juliana Curi Joins Honor Society x MacGuffin

    Monday, January 12, 2026

    Juliana Curi, a Brazilian director who gained her first U.S. representation in 2019 when she joined Honor Society, has now returned to the company which has since evolved into Honor Society x MacGuffin. The move also marks her return to the U.S. market after spending considerable time honing her skills and creative vision internationally.

    Curi traveled extensively, developing projects across different cultures--which established her multicultural and global signature. The most significant milestone was her feature-length directorial debut, Uýra - The Rising Forest. Shot in the Amazon, Uýra captivated audiences worldwide, reaffirming that an authentic point of view and emotional resonance remain at the core of Curi’s craft.

    The film has been showcased at venues including the Barbican in London, BAM in Brooklyn, Fondazione Prada in Milan, and the DGA Theater in Los Angeles, and earned awards recognition, including a GLAAD Media Award nomination for Outstanding Documentary, a Special Programming Award win at LA Outfest, and the London Film Week Jury Prize. Watching a story born in the Amazon resonate with audiences around the world--from New York to Geneva--affirmed her storyteller’s path: creating work that is culturally grounded, emotionally truthful, and globally relevant.

    The director’s experience creating Uýra further developed her storytelling, craft, and emotional architecture instincts, which then enriched the way she directs for brands--especially in collaborative branded content environments working directly with agencies. The film allowed her to approach commercial and branded content with a deeper narrative maturity, and challenged a long-held segmentation: that socially driven narratives can’t... Read More

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