Troika Media Group (TMG)–a global marketing services company headquartered in Los Angeles, with locations in London, New York, and New Jersey–has named Oleg Korenfeld as its president.
Most recently, Korenfeld was the global chief platforms officer at Wavemaker, a GroupM agency. He previously headed up advertising technology, platforms, programmatic investment and data strategy at Spark Foundry, a Publicis Media agency.
Korenfeld joins TMG to spearhead its transformation by introducing data and technology into the company’s core offerings, as well as build out the required talent and organizational structure to provide expert support to clients. He will also be intimately involved with mergers and acquisitions opportunities that will expand TMG’s overall products and services.
Bob Machinist, TMG’s chairman and CEO, said, “We see Oleg Korenfeld as a transformative hire for the company. His broad experience and skills will help TMG achieve its commitment to the full integration of data and technology as a cornerstone of our client commitment.”
Korenfeld stated, “Data and technology transformed the way media is planned and bought across all channels. I believe the same transformation must happen on the creative side. Data and technology has to be an integral part of personalized, scalable and measurable communication strategy. We must let data and technology help tell the story.”
Korenfeld has more than two-decades of experience working across ad tech, creative/messaging personalization, buy and sell sides of the industry in desktop, mobile, e-commerce, Advanced TV, email and out of home environments.
During his career, he has also held strategic and operational positions at advertising technology innovation companies such as DoubleClick, Right Media and Jumptap as well as at new media publishers like Community Connect and Thrillist and traditional publishers like Hachette Filipacchi Media/Hearst.
Changing OpenAI’s Nonprofit Structure Would Raise Questions and Heightened Scrutiny
The artificial intelligence maker OpenAI may face a costly and inconvenient reckoning with its nonprofit origins even as its valuation recently exploded to $157 billion.
Nonprofit tax experts have been closely watching OpenAI, the maker of ChatGPT, since last November when its board ousted and rehired CEO Sam Altman. Now, some believe the company may have reached — or exceeded — the limits of its corporate structure, under which it is organized as a nonprofit whose mission is to develop artificial intelligence to benefit "all of humanity" but with for-profit subsidiaries under its control.
Jill Horwitz, a professor in law and medicine at UCLA School of Law who has studied OpenAI, said that when two sides of a joint venture between a nonprofit and a for-profit come into conflict, the charitable purpose must always win out.
"It's the job of the board first, and then the regulators and the court, to ensure that the promise that was made to the public to pursue the charitable interest is kept," she said.
Altman recently confirmed that OpenAI is considering a corporate restructure but did not offer any specifics. A source told The Associated Press, however, that the company is looking at the possibility of turning OpenAI into a public benefit corporation. No final decision has been made by the board and the timing of the shift hasn't been determined, the source said.
In the event the nonprofit loses control of its subsidiaries, some experts think OpenAI may have to pay for the interests and assets that had belonged to the nonprofit. So far, most observers agree OpenAI has carefully orchestrated its relationships between its nonprofit and its various other corporate entities to try to avoid that.
However, they also see... Read More