Omelet, an L.A.-based branding, marketing and entertainment company, has appointed Mike Wallen to the newly created position of chief content officer. Wallen, who has been serving as partner and EVP, content & development, will continue to oversee Omelet Studio, the company’s branded content division, which is currently working with roster clients like Microsoft and AT&T, while also producing License to Operate, Omelet’s first feature-length film which follows ex-L.A. gang leaders turned street saviors.
Since joining Omelet in 2011, Wallen has brought in marquee clients including Walmart and Red Bull, as well as developed Omelet Studio into a full-fledged content division. Under his leadership, the company recently began development on its second feature-length documentary and in his new role, he will continue to shape the future of Omelet-created branded content while also playing an important part in the creation and publication of Wake Up, the company’s strategic quarterly magazine.
A graduate of Art Center, Wallen has co-created and written several animated comedies with networks that include 20th Television and Spike TV. Prior to joining Omelet, Wallen was head of Fox Mobile Studios, a unit of NewsCorp, where he developed and produced original and licensed content that was tailored specifically for mobile and online distribution worldwide.
