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    Home Β» The One Club and The 3% Movement Unveil Lineup Of Next Creative Leaders

    The One Club and The 3% Movement Unveil Lineup Of Next Creative Leaders

    By SHOOTTuesday, November 2, 2021Updated:Tuesday, May 14, 2024No Comments2534 Views
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    Tahirah Edwards Byfield, creative director, 72andSunny Los Angeles
    NEW YORK --

    Talented women creatives on the rise from 12 countries have been named Global Top-10 and Regional winners for Next Creative Leaders 2021, run jointly by The One Club for Creativity and The 3% Movement.  

    Now in its seventh year, Next Creative Leaders (NCL) is a portfolio competition that identifies, celebrates and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership that’s changing the industry for the better.  This year’s winners announcement was made at the opening day of the 10th annual 3% Conference in Atlanta.

    The Global Top-10 highest-scoring winners for NCL 2021, as selected by a diverse global jury of more than 70 top creatives from around the world, are:

    • Preethi Balakrishnan, senior art director, and Kelsey Boylan, senior copywriter, (entered as a team), Saatchi & Saatchi New York
    • Emma Barnett, associate creative director, Wieden+Kennedy Portland
    • Yasmina Boustani, associate creative director, Impact BBDO Dubai
    • Sarsha Drakeford, art director, DDB New Zealand Auckland
    • Tahirah Edwards Byfield, creative director, 72andSunny Los Angeles
    • Monica Gramunt de Azqueta, copywriter, Officer&Gentleman Madrid
    • Jackie Jinse Moran, art director, creative strategist, TikTok New York
    • JΓΊlia Mota, associate creative director, GUT Sao Paolo
    • Zeynep Orbay, creative director, Wieden+Kennedy Amsterdam
    • Ane Santiago Quintas, copywriter, Wieden+Kennedy Amsterdam

    NCL Regional honors recognize those on a regional level whose work and creative vision the judges felt deserves accolades.  NCL 2021 Regional winners are as follows:

    Africa: 

    • Teresa Nyamorambo Makori, associate creative director, Isobar-Dentsu Kenya Nairobi

    Asia Pacific: 

    • Ellie Dunn, senior copywriter, Clemenger BBDO Melbourne
    • Nopparath Eksuwancharoen, creative director, SOUR Bangkok
    • Pooja Manek, creative director, Dentsu Webchutney Bangalore
    • Katarina Matic, senior creative, Bullfrog Melbourne

    Europe: 

    • Laura Aondio, art director, and Francesca Vitello, copywriter, (team), Marcel Paris
    • Jessica Giles, associate creative director, FCB Inferno London
    • Sarah Gong-Guy Lefkowith, creative director, Creature London
    • Erika Reyes Angel, art director, BETC Paris

    Latin America: 

    • Paula Essig, senior art director, AKQA SΓ£o Paulo
    • Gabi Marcatto, associate creative director, GUT SΓ£o Paulo
    • Eduarda Nieto, senior designer, art director, AKQA Sweden (based in Rio de Janeiro)
    • Leticia Rodrigues, associate creative director, and Heloisa Ribeiro, associate creative director, (entered as a team), FCB Brazil SΓ£o Paulo

    North America: 

    • Cara Mia Cecchini, art director, and Mia Rafowitz, copywriter, (entered as a team), Droga5 New York
    • Pam Danowski, creative director, GUT Toronto
    • Michaela McCrink, creative, and Raegan Allsbrook, creative, (entered as a team), Facebook San Francisco
    • Dominique Wynne, associate creative director, Spotify New York
    • Emma Zakes Green, senior copywriter, TBWAChiatDay Los Angeles

    MENA: 

    • Nadia Deghayli, associate creative director, Leo Burnett Beirut
    • Hyun Seo Yoo, senior creative, TikTok Dubai

    NCL recognizes those who are stepping into leadership roles.  Entrants were judged on four-to-six pieces of creative work, their background and information about how they — and their work — are pushing the industry forward and making a positive contribution in terms of diversity, mentoring and advocacy.  To make Next Creative Leaders as open and accessible as possible, there is no fee to enter the competition.  

    “The One Club has a longstanding commitment to providing programming that helps improve the industry’s diversity and gender equality,” said Kevin Swanepoel, CEO, The One Club.  “We are proud to produce programs like Next Creative Leaders that identify, elevate and give voice to those who are making a real difference.  They are the ones who are opening the door and inspiring the next generation of women and non-binary creatives who follow in their footsteps.”

    “Many of our winners spoke to a desire to help our industry to evolve in a way that made space for mental health care in the wake of burnout and the pandemic,” says Kat Gordon, founder of The 3% Movement.  “Globally, women still see sexism as the root of most global issues that are worth solving.  Winners shared how this award helped validate that they were becoming the leaders they wanted when they were coming up.  We’re also celebrating how this year took us over the 100-winner mark historically for NCL.”

    Each NCL winner receives a one-year complimentary individual membership with The One Club with opportunities to participate in future One Club awards juries, complimentary tickets to a One Club professional development conference ($1,000+ value), panels and mentorship events, complimentary ticket to The 3% Conference, and a potential opportunity to speak on the annual Next Creative Leaders panel.  

    Each winner also gets a dedicated article and has their work showcased on The One Club website, promotion on both The 3% Movement and The One Club social channels, an invitation to be a part of the 2022 Next Creative Leaders Jury, and a special feature on the InVisible Creatives website and Instagram account.

    Branding for Next Creative Leaders 2021 was designed by NCL 2020 winner Elma Karabegovic, with font designer Zacchary Dempsey-Plante.

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    Category:News
    Tags:Next Creative LeadersThe 3% MovementThe One Club for Creativity



    Thanks To Shows Like “Abbott Elementary” and “Hacks,” LGBTQ+ Representation On Primetime TV Grows

    Thursday, November 6, 2025

    TV shows like "Abbott Elementary," "Hacks," "Heartstopper," "The Last of Us" and "Yellowjackets" helped increase the ranks of LGBTQ+ characters on prime time by 4% over the previous season, according to a new study by the advocacy group GLAAD. This year's "Where We Are on TV" study, released Thursday, counted 489 LGBTQ characters across scripted prime-time broadcast, cable and streaming shows β€” up 21 additional characters. It marks a boost after two years of decline, but remains far below the 2021-2022 record high of 637 characters. Sarah Kate Ellis, president and CEO of the group, warned that those numbers could still decrease soon: More than 200 of the LGBTQ+ characters counted this year β€” in shows like "Heartstopper," "Harlem" and "Elite" β€” will not be returning due to a flurry of series cancellations, endings or because they were limited series. "Storytelling brings us together and this current cultural and political climate calls on creatives and executives to double down on fair and accurate stories of LGBTQ people," Ellis writes in the report. GLAAD added that the number of transgender characters on TV has slightly increased from last year to reach 33 β€” 24 trans women, seven trans men, and two nonbinary characters β€” but only four trans characters appear on series that have been officially renewed. The report is the 20th edition of the annual tracking by GLAAD and charts a remarkable leap from just 47 LGBTQ+ characters in the first study. It arrives as President Donald Trump has targeted transgender and nonbinary people with a series of executive orders β€” including one declaring the existence of two unchangeable sexes β€” stripping government websites of "gender ideology" an reinstituting a ban on transgender service members in the... Read More

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