Richard Wilde from School of Visual Arts to also be honored
Adding four names to its notable list of legends in advertising and design, The One Club for Art & Copy will induct Steve Hayden, Martin Puris, Jim Riswold and John Webster into the Creative Hall of Fame at a black-tie event on January 22 in New York City.
“Induction to The One Club Creative Hall of Fame is the rarest of honors, a lifetime achievement, one bestowed upon individuals whose contributions to our industry have had the power to lift brands and change the culture,” said Mary Warlick, CEO at The One Club.
Hayden made advertising history at Chiat/Day Los Angeles, together with Lee Clow as co-creators of the memorable “1984” commercial for Apple Computer. As chairman of BBDO West, Hayden continued a decade of award-winning work for Apple Computer. He joined Ogilvy New York in 1994 to head the IBM account. Under his leadership the agency changed the perception of IBM and gave voice to the company as a leader in technology. He led the team that launched the important e-business campaign, among others. As an early advocate of integrated communications, Hayden transformed Ogilvy’s brand-focused approach to a much broader 360-degree brand stewardship. He has contributed to award-winning campaigns at Ogilvy for American Express, Kodak, Motorola and Dove, including the groundbreaking “Real Women Campaign.”
Puris founded his agency Ammirati & Puris together with Ralph Ammirati in 1973. The two had worked together on award-winning work for Fiat at Carl Ally, Inc. Puris’ classic line for BMW,”The Ultimate Driving Machine” still defines the luxury car today, over 30 years later. Puris wrote “The Antidote for Civilization” for Club Med, a campaign that changed the look and feel of the whole travel category. His campaign for UPS, “We Run the Tightest Ship in the Shipping Business,” reinforced the brand’s commitment to efficiency. Puris also maintained the integrity of well-crafted, intelligent advertising for such clients as RCA, Schweppes, Nikon, Compaq, Burger King, Sony, Aetna, and Reebok.
Riswold has spent his professional career at Wieden+Kennedy creating memorable and effective campaigns foremost for Nike. His commercials “Bo Knows”‘ “Hello World” featuring Tiger Woods”; and the work that paired Michael Jordan and Spike Lee as Mars Blackmon defined a new era in advertising and entertainment, as well as selling shoes. After leaving the agency Riswold worked as a full-time artist, creating a series of whimsical prints featuring historically taboo figures such as Mao, Mussolini and Hitler. Riswold returned to work at Wieden+Kennedy where he heads the agency’s experiential ad school W+K 12.
Webster (1934-2006) will be honored posthumously for his brilliant career as a writer and director of British television commercials. Although his name was never on the door, Webster was one of the founders of Boase Massimi Pollitt (BMP) and his iconic work for Cadbury’s Smash Martians, Jack Dee for John Smith’s Bitter, and the Guardian’s, “Points of View,” among others, defined the agency’s creative output. Webster’s work in television is part of the reason British advertising is held in such high regard worldwide, and he has been an inspiration for two generations of creative talent.
The One Club also will induct Richard Wilde, chair, BFA Advertising and Graphic Design Department, School of Visual Arts, into the Educator’s Hall of Fame. Having built the dynamic department and expanded the field of visual communications during his 40-plus year tenure at the college, today he is considered to be one of the grand masters in design education. Wilde joins Robert Lawton in the Educators Hall of Fame as its second inductee.
For more information on The One Club Creative Hall of Fame, visit: www.oneclub.org/oc/hall-of-fame/
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More