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    Home » Oscar Producers Preview What’s In Store With New Wrinkles From 1st-Time Host Conan O’Brien

    Oscar Producers Preview What’s In Store With New Wrinkles From 1st-Time Host Conan O’Brien

    By SHOOTWednesday, February 26, 2025No Comments468 Views
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      This combination of images shows promotional art for 10 films nominated for the Oscar for best picture, top row from left, "Anora," "The Brutalist," "A Complete Unknown," "Conclave," and "Dune: Part Two," bottom row from left, "Emilia Perez," "I'm Still Here," "The Nickel Boys," "The Substance," and "Wicked." (Neon/A24/Searchlight Pictures/Focus Features/Warner Bros. Pictures/Netflix/Sony Pictures Classics/Amazon-MGM/Mubi/Universal Pictures via AP)

    Oscar statuettes appear backstage at the Oscars at the Dolby Theatre in Los Angeles on Feb. 28, 2016. (Photo by Matt Sayles/Invision/AP, File)

    By Lindsay Bahr, Film Writer

    LOS ANGELES (AP) --

    “I’m Just Ken” is a hard act to follow.

    Last year’s Oscars was by all accounts a successful show, with memorable performances and unscripted moments (thanks in part to Emma Stone’s dress), and a winning movie that most people had seen. But the team behind last year’s show is “aiming for the stars” once more.

    “We’re feeling the pressure,” said Oscars executive producer and showrunner Raj Kapoor. “But we’re not ones to rest on our laurels. We always want to push the envelope.”

    With just days to go until the three-and-a-half hour live broadcast, airing on ABC and streaming live on Hulu Sunday, March 2, the team behind the show provided a little insight into what to expect.

    “We want people when they watch the Oscars to be inspired by the films but also be inspired by the broadcast and feel something like it’s a show that you can watch with your friends and your family and debate on who should have won and who is winning,” Kapoor said. “We want people to have all the feels when they watch the show.”

    Conan O’Brien has some surprises in store
    One of the major things that the producers are excited about this year is their first-time host, Conan O’Brien.

    “That alone brings this fresh, invigorated energy,” Kapoor said. O’Brien, he said, has been a “wealth of ideas and imagination” since he accepted the gig and that he and his team are going to keep writing up until the show — and as a veteran of live television, he’s skilled at in-the-moment improvisation as well.

    “He is going to be this great, exciting, warm hug and guide us through the night,” said Oscars executive producer Katy Mullan. “He’s got some surprises up his sleeve, which is fantastic because we love to keep people guessing.”

    There will still be performances
    The Oscars this year decided to nix performances of the original songs, but there will still be some big names gracing the stage including “Wicked” stars Ariana Grande and Cynthia Erivo — though they’re staying mum on whether any gravity will be defied in that performance.

    “We’ve been talking for months,” Kapoor said. “And it’s a moment that’s been very special.”

    Lisa of Blackpink and Doja Cat will also be part of the broadcast, and the producers promised a musical moment that will honor Los Angeles and filmmaking in Hollywood.

    How will the show handle the wildfires?
    The wildfires, Mullan said, will be acknowledged in the show.

    “The Grammys did an incredible job with their show and how it was treated,” Mullan said. “Our show being a month after that and Conan having been affected himself, we’re just looking at the right way to calibrate it so that it feels like the right show for March 2 — that we do acknowledge it and reflect on it but also allow people the chance to step on that stage and have their moment and celebrate their talent.”

    A new spin on the “fab five”
    Last year the Oscars made a moment out of what is usually just a list of names by inviting past Oscar acting winners to speak about each of the nominees before the winner was read. This year it’s back, but evolved. It won’t be the actors this time, but some of the other categories that “maybe don’t normally get the spotlight on the Oscar stage,” Mullan said.

    She added: “Our theme is all about collaboration and the alchemy of filmmaking and really taking a look behind the scenes and understanding a bit more of the interconnectedness of how a film comes together.”

    What if you haven’t watched all the movies?

    First, Mullan said, it’s only Wednesday — there’s still time to catch the diverse group of 10 best picture nominees before Sunday if you really try. But don’t fret if you’ve only seen a few. The show could be a discovery event.

    “If you love the movies, like come to the Oscars and maybe you’ll discover things that you actually have not seen yet but will want to,” Kapoor said. “Hopefully you’ll fall in love even with a few pictures while watching the show.”

    Also? It’s just full of major stars.

    “We’ve got some reunions that I think will hit people in the heart,” Mullan said.

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    Category:News
    Tags:Academy AwardsConan O'BrienKaty MullanOscarsRaj Kapoor



    A “Masters” Class In Branding and Fashion

    Saturday, April 11, 2026

    If the world of high fashion has Fashion Week in Milan, with sleek models dressed in avant-garde looks strutting down the runways, then the golf world has the Masters, where players bound down verdant green fairways in azalea-inspired polos, exotic bird prints, the yellows of jasmine and the pinks of the dogwoods.

    Over the last few years, golf apparel companies have begun treating the first full week of April as their moment to shine, unveiling lineups of Masters-inspired drops they hope can capture the attention of those focused on the season's first major.

    The surf-style company Johnnie-O, for example, dips into the Deep South with its classic, understated Azalea Collection. Rhobak likewise offers an Azalea Collection, though with bold flower patterns designed to invoke the feel of being on the grounds of Augusta National. Malbon Golf, meanwhile, offers a "Birds of Georgia" set featuring images of those typically found about the course.

    Yet none of them carry the iconic Masters logo. Or reference Amen Corner. Or use the words "Green Jacket."

    All of those are trademarked by the club — three of nearly 100 trademarks on file — and force outside apparel companies to creatively build their connections to both the tournament and Augusta National without infringing on their intellectual property.

    "Makers of products for mass market dream of becoming a supplier to Walmart. Likewise, high-end brands salivate at the idea of winning a mandate from the Masters," said John Sabino, author of "The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club." "Apparel companies want to tap into the Masters' high-quality association and leverage the club's exalted brand."

    Yet tapping into that association is... Read More

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