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    Home » Oscar Winner Nathan Crowley Shares A “Wicked” Tale Of Production Design

    Oscar Winner Nathan Crowley Shares A “Wicked” Tale Of Production Design

    By SHOOTFriday, December 12, 2025No Comments587 Views
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    • Image 0

      Cynthia Erivo as Elphaba in a scene from "Wicked: For Good" (photo by Giles Keyte/courtesy of Universal Pictures)

    • Image 1

      Ariana Grande as Glinda in "Wicked: For Good" (photo by Giles Keyte/courtesy of Universal Pictures)

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      Cynthia Erivo is Elphaba in "Wicked: For Good," directed by Jon M. Chu (photo by Giles Keyte/courtesy of Universal Pictures)

    • Image 3

      Jonathan Bailey as Fiyero in "Wicked: For Good" (photo by Giles Keyte/courtesy of Universal Pictures)

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      Jonathan Bailey is Fiyero (l) and Ariana Grande is Glinda in "Wicked: For Good" (photo by Giles Keyte/courtesy of Universal Pictures)

    Production designer Nathan Crowley on the set of "Wicked: For Good" (photo courtesy of Nathan Crowley)

    Reflects on collaborating with director Jon M. Chu, DP Alice Brooks--and the value of his experience on the musicals "The Greatest Showman" and "Wonka"

    By Robert Goldrich, The Road To Oscar Series, Part 5

    LOS ANGELES --

    After six Academy Award nominations–including five for Christopher Nolan-directed movies (The Prestige, The Dark Knight, Interstellar, Dunkirk and Tenet)–the seventh nod, for director Jon M. Chu’s Wicked, proved to be the charm for production designer Nathan Crowley, resulting earlier this year in his first career Oscar win.

    Now Crowley finds himself squarely in the awards season conversation once again–this time for Wicked: For Good, continuing not only his fruitful collaboration with Chu, but also the story of Elphaba (portrayed by Cynthia Erivo) and Glinda (Ariana Grande) whose friendship is put to the test as they deal with the consequences of their actions.

    Entering the world of Wicked has been a blessing for Crowley who described getting inside Oz as a dream come true. “I spent my whole childhood with The Wizard of Oz,” Crowley shared, adding that he feels a deep debt of gratitude to director Chu who gave him the opportunity to take on the Wicked films. The director and production designer had never worked together before. Crowley noted that he was direct with Chu from the start, acknowledging that “I don’t come from theater or musicals.” What Chu liked about the production designer’s experience, though, was its roots in cinema. “I know how to make big cinema and this is cinema on a grand scale,” affirmed Crowley, noting that his plunge into the musical realm was helped immeasurably by a couple of relatively recent turns in the song-and-dance discipline–The Greatest Showman, directed by Michael Gracey, and Wonka, helmed by Paul King. Prior to that, Crowley’s musical endeavors dated back some 30 years when he was a jr. set designer on Hook.

    The Greatest Showman and Wonka brought Crowley into the narrative rhythm of musicals, made him more attuned to the art of choreography. And the generosity of his collaborators on the Wicked films made for a smoother entry into this magical world. For one, Crowley described Chu as “such a welcoming person,” one who “engages with you” and is open about what he wants. In planning for and discussing the story, Chu conveyed how he wanted it to feel emotionally, doing justice to “this great friendship” between Elphaba and Glinda and the extraordinary journey they take through the land of Oz. Chu’s willingness to spend considerable time with Crowley, to talk things through, to find images together, reminded the production designer of his two decades with director Nolan who too is direct, expressive and giving of his time. Chu would “push me in this fantasy area, this musical area. His attitude was let’s try to push as deeply as we can into the production design and find the right answers–not to be satisfied with an okay answer,” said Crowley. Narrative, music and choreography were all brought into focus and meshed, helping to shape and evolve the production design.

    Producer Marc Platt was another key collaborator, particularly as an expert with time-honored wisdom in “all things Wicked,” from the original novel to the Broadway production through to the new iterations being created. “My early childhood was The Wizard of Oz,” related Crowley who shared that Wicked “didn’t belong to me as a child.” Platt, though, made up for that, informing Crowley’s work with “every single backstory of every single character” in Wicked. “We built a big room of imagery in story order” to spark discussion about the worlds that needed to be created for the Wicked films, recalled Crowley, with Platt providing invaluable feedback on what did or didn’t belong in those visuals based on his historic, encyclopedic-like knowledge of the Wicked universe. The collaboration with Platt too reminded Crowley in many respects of the deep creative bond he’s enjoyed with Nolan over the years.

    Handmade feel
    Crowley built a rapport with Chu, noting the he felt simpatico with the director across varied fronts–a key one being their desire to create the ambitious Wicked scale of fantasy as much in-camera and with as many practical sets as possible. Crowley found himself continually looking to balance practical sets and CG, leading decidedly toward the former whenever he could.

    That was part of what Crowley said was Chu’s stated goal of making Wicked and Wicked: For Good feel “handmade,” the underpinning of the story being rooted in human DNA. The priority was the humanity of the narrative. And among Crowley’s biggest takeaways from his Wicked experience was that this human, handmade feel could be preserved even in the creation of the most fantastical environments, with visual effects work selectively integrated into the process.

    Among the prime examples of this was the creation of Elphaba’s lair. This hiding place for the Wicked Witch was ensconced in the forest. Crowley and his team literally wove a nest of wood, greens and shrubs to create a fortress to behold. There was a sculptural dynamic in the creation of the environment. Like an actual sculpture, the maker doesn’t know exactly how it will come out until the creation process leads you to find the form. With scaffolding and steel construction as a foundation, this literally organic set was an amalgam of beautiful shapes. Windows were woven into an overall set that took some six weeks to assemble–with a mindful eye on story and practicality.

    Relative to the practicality, Crowley worked closely with cinematographer Alice Brooks, ASC so that she could light the set properly. Towards that end, giant silicone leaves were devised. Adorned with hand-painted leaf veins, these transparent leaves were placed on the roof of the Wicked Witch’s sanctuary, enabling Brooks to cast light into the sculpted setting. Crowley observed that he and his colleagues didn’t know where they would end up as they tried to solve the lighting quandary in concert with Brooks. To find that out, they all had to journey there together. “That’s why I love practical filmmaking,” said Crowley, noting that it takes everyone to identify and address issues, problem solve, and fully serve the story and its characters.

    Awards pedigree
    In addition to Wicked and the five Christopher Nolan films, rounding out Crowley’s seven career Oscar nominations is director Damien Chazelle’s First Man back in 2019. Crowley additionally has six BAFTA Award nominations, winning for Wicked earlier this year. (The other five BAFTA nods were for Batman Begins, The Dark Knight, Interstellar, Dunkirk and First Man.)

    Crowley earned an Emmy nomination in 2017 for “The Original” episode of Westworld. And he has a dozen career nominations from the Art Directors Guild (ADG) Excellence in Production Design Awards competition, winning four times–for Westworld and three features, namely The Dark Knight, Tenet and Wicked.

    This is the fifth installment of SHOOT’s 16-part The Road To Oscar Series of feature stories. Shining a light on such disciplines as directing, cinematography, producing, editing, production design, visual effects and animation, this series will appear weekly all the way through to the Academy Awards gala ceremony. Nominations for the 98th Oscars will be announced on Thursday, January 22, 2026. The 98th Oscars will be held on Sunday, March 15, 2026, at the Dolby Theatre at Ovation Hollywood in Hollywood, Calif., televised live on ABC and streamed on Hulu.

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    Category:Road To Oscar Annual Series
    Tags:Jon M. ChuNathan CrowleyThe Road To OscarWicked: For Good



    Elevado Names Bryan Farhy Managing Director To Scale Its Hybrid AI Production Studio

    Monday, August 10, 2026

    Hybrid AI production studio Elevado has appointed Bryan Farhy to serve as its managing director. Farhy will own Elevado’s commercial function--leading new business, go-to-market strategy, and studio growth--as the studio expands its roster of agency and brand partners.

    The hire marks a deliberate next step for Elevado which was launched in 2025 under the Saylor umbrella. Elevado has built a reputation for hybrid workflows that fuse AI with live action, animation, and VFX for clients including Johannes Leonardo, Prime Video, Adobe, Netflix, Apple, Universal, and Hilton.

    “We’ve spent the last year proving the work. Now we’re building the business to match it,” said Rupert Cresswell, co-founder & chief creative officer, Elevado. “We’re not bolting AI onto old production models--we’ve built an entirely new one. Bryan has spent his career translating exceptional creative into exceptional partnerships, and he does it with taste. He’s the right person to put Elevado in every room where the most ambitious advertising work gets decided.”

    Farhy joins Elevado with more than two decades of commercial leadership across the production and advertising industries. His career includes senior management at Method Studios, where he served as managing director, West Coast; B-Reel, as director of business development for North America; RSA Films as executive producer and head of sales USA; and Stink Films, as North American head of sales. Across those roles he has built and led relationships with brand-side marketing leaders, agency production heads, and creative directors--and has become known for architecting brand alliances that create real, lasting value for clients and talent alike.

    At Elevado, Farhy will build and manage the... Read More

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