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    Home » Partizan Adds Jason Jeffrey To Its Directorial Roster

    Partizan Adds Jason Jeffrey To Its Directorial Roster

    By SHOOTTuesday, September 24, 2024No Comments571 Views
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    Jason Jeffrey
    LOS ANGELES --

    Partizan has added Canadian director Jason Jeffrey–who’s known for his story-driven cinematic comedy–to its roster for representation in the U.S., U.K. and France.

    Jeffrey’s expert comedic timing can be seen in many commercial films for brands like Goldfish, Google, and Casino Days, with a Bronze Cannes Lion win for his laugh-out-loud work with KFC. He’s also directed many spots for Canadian entities like Real Canadian Superstore and Choose. CA. Jeffrey helmed ads promoting the Brooklyn Film Festival and the Save Florida Man climate change initiative, which speaks to his innate ability to elevate a cause through story and expand a film’s relatability through his sharp sense of humor.

    Hailing from Edmonton, Alberta, Canada, Jeffrey grew up in the industry, frequently visiting his cinematographer father on set. Watching directors work across a variety of genres, he developed a deep appreciation for the craft of filmmaking. His films focus on strong casting and performances, with clear, structured storytelling. In his narrative filmmaking career, Jeffrey won an Emerging Filmmaker Award at TIFF and was nominated for Best Narrative Short Film at the Tribeca Film Festival for his short “A Teachable Moment.” That film and his short “Clown Face” both earned Vimeo Staff Picks.

    “I’ve always admired Partizan and how they’ve consistently put out great work for so many years,” remarked Jeffrey. “Every one of their directors is just so damn good at what they do. And each director feels unique within the company. The team at Partizan is full of smart, well-rounded, and funny people, which I think is important because this is a really fun job at the end of the day, and you want to have a good time with the people you’re doing it with.”

    Georges Bermann, founder and chairman of Partizan, added, “Jason’s clever eye for humanity makes his films feel like they’re taken directly from life’s most weird and wonderful moments. The bottom line is his work makes me laugh out loud, which doesn’t happen every day! We’re excited to represent Jason and support his future projects, artistic endeavors, and help him spread laughter all around the world.”

    Jeffrey had previously been represented in the U.S. market by m ss ng p eces. He is currently repped in Canada by production company MERCHANT.

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    Category:News
    Tags:Georges BermannJason JeffreyPartizan



    Dueling Documentaries Delve Into The Promise and Perils Of AI

    Thursday, March 5, 2026

    Artificial intelligence's dystopian specter has spawned a pair of documentaries dissecting a technology that's depicted in the films as a ravenous parasite devouring humanity's knowledge, creativity and empathy.

    The films, "Deepfaking Sam Altman" and "The AI Doc," examine the issue through different lenses while similarly illuminating why the technology evokes both existential fears and utopian visions about how it might change the world.

    Both documentaries coincide with an intensifying debate about whether AI will become a catalyst that helps enlighten and enrich people or a technological toxin that insidiously dulls human intelligence while wiping out millions of high-paying jobs that have traditionally required college educations.

    Dealing with AI dread
    The AI buildup during the past three years already that has resulted in a $12 trillion increase in the combined market values of Nvidia, Alphabet, Apple, Microsoft, Amazon, Meta Platforms and Tesla, the Big Tech companies that have been leading the charge since the November 2022 release of the ChatGPT chatbot. The massive runup is now stoking worries about the investment bubble bursting.

    "There is a lot of anxiety around AI, and the best way to get rid of that anxiety is to talk about it and confront it head-on," Adam Bhala Lough, the director of "Deepfaking Sam Altman," told The Associated Press.

    Lough's documentary, which has already been shown in a few theaters around the United States, probes AI by relying on a virtual doppelganger of OpenAI CEO Sam Altman, whose trailblazing role in the field has inspired comparisons to nuclear bomb inventor J. Robert Oppenheimer. It's Lough's first major project since his HBO documentary, "Telemarketers," garnered an... Read More

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