Full-service business agency GALE has hired 18-year Razorfish veteran Patrick Frend as managing director. Frend will be joining GALE’s global management team to help shape the agency’s service offering and grow its global business. Frend will be reporting to GALE’s president and CEO Brad Simms.
“GALE’s connected agency and consultancy offering is a great fit for Pat–a former management consultant and agency veteran with vast expertise across automotive, financial services, CPG, travel, and retail,” said Simms.
Prior to joining GALE, Frend served as president, East Region of Razorfish, managing its New York, Atlanta, and Toronto business. In this role, he handled a $150-million P&L and oversaw more than 600 employees, working with clients including: Mercedes-Benz, Ford Motor Company, UNIQLO, Delta Airlines, Unilever, and Citibank.
“GALE’s seamless integration of business consulting and creative expertise, along with the agency’s long-term vision, inspired me to join the team” said Frend. “Many aspire to adopt that model, but GALE pioneered it three and half years ago and has proven its value out with brands including BMW, BMO, and Genting. GALE is about the same size and age as the organization I joined the last time I made a change 18 years ago; I look forward to looking back on how I’ve contributed to GALE 18 years from now.”
Headquartered in New York with offices in Toronto and Bangalore, GALE brings together the strongest aspects of the agency and consultancy models and supports this through proprietary data and insights platforms including ASK GALE and ALCHEMY. GALE’s clients include: BMW, Bank of Montreal, Allstate, MGM, Hain Celestial, Genting, and David’s Bridal.
“F1,” “KPop Demon Hunters” and “The Pitt” Among Winners At Cinema Audio Society Awards
The sound mixing team on F1 topped the live-action motion picture category at the 62nd Annual Cinema Audio Society (CAS) Awards on Saturday night (3/7) at the Beverly Hilton International Ballroom. The evening honored excellence in sound mixing across motion pictures, television, and non-fiction programming, with industry leaders and acclaimed filmmakers gathering to celebrate the art and craft of sound. KPop Demon Hunters won the animated motion picture competition while Becoming Led Zeppelin took the feature documentary honor. Television winners included The Pitt, The Studio and Adolescence. Hosted by comedian, actor, writer and producer Chris Hardwick, the ceremony recognized outstanding achievements across seven competitive categories, along with the presentation of three special honors: the CAS Career Achievement Award, the CAS Filmmaker Award, and the inaugural Jeffrey S. Wexler Award for Advancement in Sound Technology. The CAS Career Achievement Award was presented by Benny Safdie to Academy Award®–winning re-recording mixer Skip Lievsay CAS (Gravity, No Country for Old Men, Roma). Academy Award®–winning director Guillermo del Toro (Frankenstein, The Shape of Water, Pan’s Labyrinth) was honored with the CAS Filmmaker Award, presented by Jon Favreau and Scott Gershin. Presenters throughout the evening included Jaimie Alexander, Eric André, Doug Jones, Kevin Nealon, Tig Notaro, Ron Perlman, Karolina Wydra, and “Weird Al” Yankovic. As previously announced, the Cinema Audio Society also presented the inaugural Jeffrey S. Wexler Award for Advancement in Sound Technology, honoring transformative achievements in non-linear technology for sound recording, editing, and mixing.... Read More