Ethel Rubinstein, the visionary Owner and CEO of LVLY, the iconic New York-based studio that redefined what a postproduction company should look like, will be presented with the AICP Post Impact Award. The honor recognizes outstanding achievements by individuals in the field of postproduction. It is presented to individuals who’ve made contributions of major artistic or cultural significance to commercial advertising and is bestowed at the discretion of the Posts Awards Executive Committee.

The announcement was made by Matt Miller, President and CEO of AICP, and Gloria Pitagorsky, Chairperson of the 2026 AICP Post Awards and Managing Partner of Heard City. Rubinstein will be presented with this honor at a ceremony prior to the world premiere of the AICP Post Awards in New York on June 4th, as part of AICP Week.

Rubinstein says her initial reaction to being given the Impact Award was that of surprise. “It immediately made me think of John, of course, and what a gift and honor it is to join him and all the other incredible people who’ve been recognized this way by AICP,” she adds, referring to her late partner at LVLY, the editor John Palestrini, who in 2014 was inducted posthumously into the AICE Hall of Fame, the predecessor to the Impact Award.

“I’ve been incredibly lucky during the course of my career,” Rubinstein notes, “and have had so many mentors, and so many people who supported me and who helped me get where I am. This honor has made me think of all of them.”

“I can’t think of anyone more deserving of the AICP Post Impact Award than Ethel Rubinstein,” says Miller. “Her knowledge of the industry is unsurpassed, and she’s been at the forefront not only of creative trends, but in how the industry... Read More