Multi-platform production studio BURN has added Coming of Age, the directing duo of Lewis Atallah and Mattias Russo-Larsson, to its roster for U.S. representation. This marks the duo’s first signing with a production company.

“We love these guys--they embody the mindset and attitude of the exact talent we seek. Creatively ambitious and culturally aware, they’re already immersed in the multi-platform filmmaking world,” said BURN managing director/EP Brad Johns. “They share our view that social can and should be both elevated and authentic and they bring a level of strategy to their craft that ensures measurable results against what they do.”

Known for their genre-agnostic style, Coming of Age has a shared worldview shaped by international upbringings that inform everything from creating welcoming set dynamics to their visual approach. Lewis’s Lebanese background and Mattias’s Swedish roots, combined with their experience working across Europe, the MENA region and the U.S., continue to fuel their creativity and deepen the cultural nuance in their work. Having cut their teeth in the music video space, the duo garnered hundreds of millions of views online. Their shift into commercial work was formed by their time spent as creative directors, which grew their belief that strong creative drives strategy when it comes to world-building and shaping a brand’s social presence.

As longtime collaborators, Lewis and Mattias share a creative shorthand that’s rooted in mutual respect and years of building from the ground up. They place equal value on styling, art direction and production design as they do on camera work, approaching each project with the internal mantra of “be the reference.” It’s a philosophy that has driven them... Read More