The community, a global creative agency, has hired Peter Alsante as chief creative officer, New York. He will be working in close partnership with the community’s founder and CCO, Joaquin Molla.
Within the New York Office, Alsante will help lead creative partnerships with clients such as Volkswagen, Perfect Bar, Bath & Body Work, and more. He will be leading a team of talented creative teams who have been supporting these brands for many years.
“Peter’s work speaks for itself. He’s an exceptional creative leader and I couldn’t be more excited to partner with him as he leads creative for our New York teams,” said Molla. “Peter is strategic, approachable, and has the right creative sensibility. His talent, industry expertise, and ability to connect with culture and the new mainstream align perfectly with our agency’s mission. He loves great work and building brands as much as we do. This is the beginning of a new chapter for us and I couldn’t be happier.”
Prior to joining the community, Alsante spent two years working as an executive creative director at Grey Group NY. While at Grey, Alsante oversaw the Pringles brand, where he led the team to create the brand’s most successful Super Bowl campaign ever. Before Grey, Alsante began his career at BBDO, spending almost 17 years at the agency and growing from creative assistant to ECD, where he worked with a diverse range of brands. Alsante’s work has been celebrated with numerous industry awards, including three Emmy nominations and two Emmy wins for his work with Sandy Hook Promise. His ability to inspire clients to create culturally relevant and talked-about work has earned him recognition across the industry.
“The chance to make work that resonates in culture, to be a part of real culture-that’s why I’m here and that’s why the community was the perfect next step,” said Alsante. “I’m excited for the opportunity to work alongside Joaquin and some of the best creatives in the industry, and bring ideas to life that we care deeply about and that our clients care about. That’s the fun of it all. I can’t wait to see what we create together.”
Prior to his career in advertising, Alsante enjoyed spending his formative years as a deli meat slicer at Wegmans Grocery Store, where he fondly recalls the perks of free bologna.
