Pink Sparrow, a design and fabrication shop for experiential event marketing, retail environments, art installations and more, has hired architect and designer Cathryn Garcia-Menocal as its new design director.
Garcia-Menocal is the founder of Garcia-Menocal Studio, which specializes in creative production, sculpture and architectural design. She has designed spaces, events and objects for the Cooper Hewitt Smithsonian National Design Museum, the Met Gala, Apple, Hermès and many others.
In her new role, she will lead a team responsible for designing and pitching custom environments to brands and agencies. She reports directly to managing director Anthony Santiago.
In addition to providing strategic vision for Pink Sparrow’s design and production work, Garcia-Menocal will help develop and maintain client relationships with brands and agencies. The designs and concepts are built in Pink Sparrow’s fabrication shops in Brooklyn and Los Angeles.
Earlier Garcia-Menocal was a project director at Supermatic. Prior to that she was an architectural designer at Joeb Moore & Patterns, LLC, where she designed residential projects. As an architect and architecture specialist, she has also worked internationally in countries like Milan and Munich. During the COVID-19 pandemic, she designed a factory that produced 1.24 million pieces of PPE for the NYC Economic Development Corporation.
Garcia-Menocal received her M.Arch from the Yale School of Architecture, where she was a George Nelson Scholar and received the American Institute of Architects Henry Adams Medal. She received her B.F.A. from Washington University in St. Louis, where she was the first student to double major in sculpture and architecture.
She has held teaching fellowships at the Yale University undergraduate department of art history and architecture as well as in the graduate school of architecture.
