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    Home » Producer Ciardi Teams With Duterme, Chang, Vasudevan To Launch Aspire Entertainment

    Producer Ciardi Teams With Duterme, Chang, Vasudevan To Launch Aspire Entertainment

    By SHOOTTuesday, October 28, 2014Updated:Tuesday, May 14, 2024No Comments2684 Views
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    Mark Ciardi
    LOS ANGELES --

    Producer Mark Ciardi (Million Dollar Arm, Secretariat, Invincible, Miracle, The Rookie), Tom Duterme (former executive at YouTube, Google) and William Chang and Ash Vasudevan (of Edge Venture Capital and co-creators of The Million Dollar Arm contest and reality show) have joined forces to form Aspire Entertainment.

    The new venture’s mission is to create  aspirational stories about characters who overcome adversity. The company will provide scripted and unscripted premium original content to assorted distribution platforms, while maintaining a strong presence in feature film production.

    Ciardi recently produced Disney Pictures’ Million Dollar Arm and his company, Mayhem Pictures, specializes in inspirational sports stories. Chang, and Vasudevan, were portrayed in the movie as the real-life creators of the Million Dollar Arm, India’s talent-hunt contest for Major League Baseball pitching prospects. On the set of the “Million Dollar Arm movie, Chang and Vasudevan forged a close relationship with Ciardi that eventually led to discussions about launching a new kind of content company.

    Ciardi brings his knowledge of Hollywood to Aspire, Chang and Vasudevan their vision of technology intersecting with media and entertainment and venture capital. Duterme, an ex-YouTube/Google exec responsible for strategy and corporate development for YouTube, among other ventures, has broad knowledge and global perspective of new and expanding distribution platforms.

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    Category:News
    Tags:Aspire EntertainmentMark Ciardi



    Funny and Feminist Fashion Advances The Storytelling In “Palm Royale”

    Friday, November 14, 2025

    When Kristen Wiig steps out of a vintage Rolls-Royce in the opening scene of Season 2 of "Palm Royale," she's sporting a tall, yellow, fringed hat, gold platform sandals and sunny bell bottoms, with fabric petals that sway with every determined step. It's the first clue that the costumes on the female-driven comedy are taking center stage. The Apple TV show made a splash in its first season with the starry cast, high production values and ubiquitous grasshopper cocktail. Wiig's character, Maxine, tries to break into Palm Beach high society in 1969 and bumps heads with co-stars Carol Burnett, Allison Janney, Leslie Bibb and Laura Dern. But also playing a starring role are the vintage designer frocks that reflect each character. For Season 2, which premiered this week, Emmy-winning costume designer Alix Friedberg says she and her team coordinated "thousands" of looks that reflect the characters' jet-setting style. She says 50-60% of the brightly colored and graphic print costumes are original vintage designer pieces, sourced by shoppers and costume designers. "The looks are so iconic. Sometimes Kristen will walk in in something, and it brings tears to my eyes," Kaia Gerber — who plays Mitzi — said in a recent interview. The creative process entails more than shopping If not original vintage, Friedberg's team builds the costumes, and if a character has to wear an outfit in multiple scenes or in big dance numbers, the team may create duplicates to preserve continuity. Friedberg says she was lucky to find so many vendors with vintage designer pieces in great condition. "(Bibb's character) Dinah wears a few original Oscar de la Renta pieces that are really so perfect. Bill Blass was a big one, Oleg Cassini," Friedberg says. "There's a... Read More

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