Editor JK Carrington is joining PS260. Among her notable credits is Change the Ref’s “The Lost Class” campaign which she and Jason Macdonald of edit shop NO6 edited. NO6 was Carrington’s roost prior to her coming aboard the PS260 roster.
Highlighting the 3,044 members of the 2021 high school class that weren’t able to graduate because they were casualties of gun violence at American schools, “The Lost Class” earned assorted awards, including Best of Show, three Grand Prix honors and 20 Golds at The One Show, as well as 14 Golds and four Grand Prix at the Clios. The campaign’s centerpiece spot was directed by Bryan Buckley of Hungry Man for Leo Burnett.
Carrington’s award-winning achievements are not confined to “The Lost Class.” She also cut an unapologetic and arrantly bold campaign for the birth control method Annovera, which went on to win an Effie.
Carrington has committed her editorial and directorial efforts toward more inclusive representation, and is dedicated to offering her editing and directing skills to her communities. “When I first started out in the industry, I didn’t see anyone who looked like me editing at post houses, winning awards, directing, or spearheading major creative storytelling endeavors. I knew few women, and even fewer women of color, but no Asians–much less another queer Asian female like myself. I even legally changed my name, for both professional and personal reasons, to sound more gender and race ambiguous. Now I’m so proud to see more representation in media and in my industry, and even more proud to be part of that change,” said Carrington.
Her portfolio of editing and sound design work across broadcast media, documentaries, and advertising includes clients such as Katy Perry for Killer Queen, Nike, NFL, Diet Coke, Rob Riggle for Veterans United, Mastercard, Microsoft, Verizon and TJX.
Carrington has long been a creative polymath, being classically trained in both music and the visual arts. Carrington earned her BA with a major in Architecture and minor in Sculpture, where she experimented with video art and directed/edited documentary shorts outside of studio. She started her career as an assistant set designer for Broadway musicals and plays but she soon came to realize her true passion was for storytelling through editing and built an entirely new career from the ground up. She went from knowing absolutely no one in postproduction to becoming an award-winning editor, working with a broad range of post houses, production companies, agencies, and brands.
“In addition to their global presence and reputation in the industry, what also stood out to me with PS260 is how aligned we are with approaching the creative process holistically and empathetically. It’s not just about the mechanics of a good piece of work. It’s also about the process that involves the whole team, from client to internal, and how to get the best out of everyone,” said Carrington. “As a self-made creative editor/director, I’m very happy to be joining an environment that is so supportive and inclusive.”
Havas Study Finds Resilience, Optimism In Time of Global Crisis
Havas has released the 2024 edition of its Global annual Meaningful Brands™ study, revealing newfound resilience and optimism during a period when global crisis has become the norm. Havas has measured Meaningful Brands™ annually since 2009, furthering a commitment to bringing data science, insights, and an understanding of people to the core of its strategic methodology across businesses, brands, and markets. “We have been investing in our landmark Meaningful Brands™ study for more than 16 years, and these insights now take on even greater prominence in our work for clients through our shared Converged strategy and operating system. We launched Converged to transform our client experience by building even more strategic bridges between creativity, media, production, and technology, and a shared understanding of today’s consumers is essential to this vision and to unlocking more meaningful growth for our clients and their brands,” said Yannick Bolloré, chairman and CEO, Havas. Commissioned with YouGov, “The Rise of the Change Makers” surveyed more than 156,500 respondents, finding that while 70% of people feel the world is going in the wrong direction globally, 69% won’t let the tough times keep them down. Across 24 markets and more than 2,600 brands, 67% of respondents reported being happy today and 59% feeling optimistic about the future. In 2022, The Collins Dictionary named ‘polycrisis’ its word of the year, but, as 2024 comes to a conclusion, ‘permacrisis’ is a more apt descriptor for a landscape where climate change escalates, the cost of living continues to soar, political differences are dramatized amidst the biggest democratic election year in history, and conflict, violence and humanitarian crises affect millions around... Read More