Publicis Groupe has put into motion a global expansion of the creatively lauded boutique network LePub. With a presence in Milan, Rome, Amsterdam, São Paulo, Mexico City, Singapore, and Johannesburg, LePub kicks off its ambitious expansion plan with an inaugural U.S. hub in New York, followed by offices in Bogota, London and Dubai, all slated for 2025.
Launched in November 2020, and led by globally recognized creative leader Bruno Bertelli, LePub’s magic lies in connecting product, commerce, technology and experience to create brand innovation that resonates in culture, at scale. Fueled by offerings like LeGarage, the tech-based invention division, LePub has raised the creative bar with work for clients such as Heineken, Barilla, Philips, Tecate, Tiger, Diesel, Bottega Veneta, and Toblerone, among others. And, this work continues to receive major honors, including Cannes Lions, D&AD and Clio awards.
With founding clients Heineken and Barilla, LePub’s US operation will officially open on January 1, 2025. The office will be led by a newly appointed management team, beginning with Lea Mastroberti as president, Katy Alonzo as chief strategy officer, and Cecilia Diaz as head of strategy, with additional creative leadership appointments to be announced in the coming weeks. The team will report to Bertelli, as well as Susie Nam, CEO, Publicis Creative US.
Mastroberti brings nearly two decades of experience driving innovation through creativity-centered solutions. She joins LePub from Accenture Song and previously Droga5, where she served as both global client lead and head of account management for Song Marketing North America.
Alonzo, who also serves as chief strategy officer at Le Truc, joined Publicis earlier this year, bringing deep expertise in culturally resonant brand building, having led award-winning work for renowned brands. With six Effies across five categories, she exemplifies LePub’s commitment to both creative excellence and effectiveness.
Diaz is joining from Anomaly where she led strategy across Diageo’s portfolio, bringing 15 years of strategic leadership experience, with award-winning work spanning categories from luxury to technology. Her multicultural background and proven track record of shaping effective, insightful strategies align perfectly with LePub’s data-driven, culturally nuanced approach.
“At a time when brands are challenged by the proliferation of competition, cultural fragmentation, and a digital landscape that moves at warp speed, staying relevant has never been more complex. LePub nimbly blends global and hyper-local trends with emerging innovation to create notable consumer connections,” said Carla Serrano, Publicis Groupe chief strategy officer. “Bruno is a brilliant creative mind, and under his vision and creative leadership, LePub’s expansion in New York and beyond will exponentially expand the craft of his talented teams.”
Bertelli, global CEO of Le Pub, stated, “As LePub expands globally, we’re accelerating a network where creativity and strategic thinking work in perfect harmony to not only meet, but drive culture. The opening of our New York office is an incredible milestone, and with our expansion into LATAM and EMEA in early 2025, LePub will boast a network of 10 offices with talent focused on delivering work that’s both imaginative and impactful.”
