At IBC 2014, Quantel demonstrated the latest software update for its Pablo Rio color and finishing systems, bringing users a raft of new features and facilities that further reinforce Pablo Rio’s development as the post engine and finishing system for 4K and beyond. This is the sixth new software release for Pablo Rio this calendar year, ensuring users get access to new formats and facilities as quickly as possible. The new software includes:
o Flow Motion motion-estimated speed changing – using advanced optical flow image motion analysis to produce brilliant slow and fast-motion results.
o Long GOP XAVC import and soft-mount support up to 4K resolution – enabling Pablo Rio and Pablo PA to work with media from the latest generation of XAVC acquisition devices.
o Apple ProRes 4444 XQ support – import and soft-mount support for this new ProRes format, which provides an extra level of quality during extreme color grading, especially with High Dynamic Range material like Log C.
o Support for the latest Sony digital capture SDK – enabling Pablo Rio to work with S-log3 and S-Gamut3 colorspaces and profiles.
o Support for new ARRI SDK – including support for Open Gate formats, new colorspaces, 1.3x and 2.0x anamorphic lenses, Alexa monochrome, and various upscale formats including Quad HD and 4K.
o Export of fast-start QuickTime files – streamable files that enable viewing to commence before the export is completed.
o Re-softmount of localised media – provides maximum flexibility by enabling operators to go right back to the source even on material that has been localised into Pablo Rio’s workspace.
o AS-11/DPP Support – enabling Pablo Rio and Pablo PA to export AS-11 files for delivery in accordance with the UK DPP standardized delivery format for broadcast; AS-11 is also gaining favour with other broadcasters around the world, so this development will be of benefit to many Pablo Rio users.
o And support for UHD/4K on software Pablo Rio systems using the AJA Kona 3G card.
Cultivate.Media Signs Director Stefan Pflug For U.S. Spot Representation
Danish director Stefan Pflug has signed for exclusive U.S. spot representation with bicoastal Cultivate.Media, the commercial and content production company overseen by managing director/executive producer Mark Thomas and executive producer Stuart Wilson. Cultivate.Media is the first U.S. spot roost for Pflug, who is represented in France by Frenzy Paris, Le Berg Berlin in Germany, Holy Ravioli in Denmark, and Thirsty Film in Finland and Sweden. Pflug's filmography includes memorable work for major brands and lesser known alike, including Arla, Danske Spil, Adidas, AXA, the PlayStation game trailer for PayDay 3, Danone, Pfizer, Puma, Santander, and Vivo. “When I first screened Stefan’s work, I came away with this impression: his film can give you a warm smile or even cause you to shed a tear, but it always compels you to think,” said Thomas. “Rare is the filmmaker who possesses those attributes. It’s the visceral reaction followed by the contemplation of what you experienced when you screen Stefan’s reel that I can only describe as total engagement with his film.” “I feel that my reel is now in a place where the timing is right for an expansion in the U.S. market,” said Pflug. “My conversations with Mark and Stu have been really substantial and comfortable and I trust their evaluation of the work that I have done, because they took the time to dig in and analyze it. Further, I like them as individuals, and we share a very clear ambition for the kind of work I want to do, and the journey I am on as a director.” Pflug’s love of professional sports--the immediacy of the event, the focus, and yes, the emotion--led, unexpectedly, to his career in advertising: after earning a Master’s in Business, he worked in sports sponsorships and... Read More