RadicalMedia has brought filmmaker Andy Hines aboard its roster for representation in the U.S. and U.K. spanning commercials, branded content and music videos.
Hines is a Grammy-nominated director who has worked with music performers ranging from Kanye West to Missy Elliott, Rosalía, Luke Combs and Keith Urban. Hines, who was previously repped by Sanctuary Content, has also directed campaigns for Nike, Uber and Maple Leaf Foods.
Hines is a Canadian director based in Los Angeles. He learned to see life through a camera frame from the age of six due to the influence of his photographer father. After receiving his Masters in directing from The American Film Institute, Hines transitioned into directing music videos and commercials. Hines caught his first break in the industry with A$AP Yams, making his first music video in the driveway of the artist’s house the very next day.
Hines’ range has never been limited by genre or style, moving freely between writing award winning narrative projects like Logic’s viral “1-800-273-8255” (nominated for the Best Music Video Grammy in 2018) to big performances like Lizzo’s “Tempo.” The director’s work has garnered multiple MTV VMA Awards and nominations as well as five Cannes Lions including Gold for both commercials and music videos.
Nikki Maizel Named President Of Publicis New York
Nikki Maizel has been hired as president of Publicis New York. She reports to Carla Serrano, global chief strategy officer of Publicis Groupe and CEO of Publicis New York.
Maizel brings more than two decades of leadership experience to her new role. Most recently, she served as the head of business leadership and managing partner at McCann New York, where she transformed the agency’s business and growth strategies while shaping its culture and employee training infrastructure, receiving numerous accolades during her tenure.
“Our industry is at a pivotal moment, with clients seeking partners who can challenge them to innovate, impact their bottom line, and move faster than ever,” said Serrano. “Our ‘Power of One’ approach, embodied within Publicis New York, allows us to offer integrated solutions that meet these demands. We’re thrilled to welcome Nikki, who has a proven track record of growing businesses globally, building best-in-class teams, and elevating collective offerings to clients.”
Maizel said, “Publicis Groupe has earned a reputation for pushing the boundaries of what’s achievable. I’m excited to collaborate with our partners and teams to set our clients apart. Publicis New York is the engine behind ‘Power of One,’ the unique model of the future that combines cross-agency capabilities, so I can’t imagine a more exciting time to join and help shape what’s next for our clients and teams.”
Maizel becomes the latest Publicis New York appointment under Serrano’s leadership. Last year, Publicis New York named Patrick White as its chief strategy officer, and welcomed Joe Mongognia as its chief creative officer.
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