RadicalMedia has added French-Australian writer and director Beatrice Pegard to its directorial roster for U.S. representation spanning commercials, branded content and music videos.
Pegard has always been drawn to the interplay between science and art, a distinctive combination that shines through her narrative, music video, and commercial work. Her aesthetic for imagery and storytelling comes from a blend of surrealism, nostalgia and comedy. Pegard’s acclaimed music video for Grizzly Bear’s “Mourning Sound” reflects this style as she uses the catchy, mellow beats as a vehicle to portray female empowerment through fantastical and subtly comedic imagery. The video earned her nominations at the 1.4 Awards for Up-and-Coming Director and Best Music Video, and garnered press in major publications, such as Rolling Stone, for her unique take on the song. Other awards and nominations include recognition from the British Film Institute, The One Show, Ciclope, and Berlin MVAs.
“Once we saw the unique work that Beatrice was doing around the world we knew we wanted her to join us. Her work is so wonderfully her that it was a no brainer. Once we all met her, we knew how special she was and we are thrilled to continue her journey in the U.S.,” said Frank Scherma, RadicalMedia president and EP.
Pegard said, “I am so thrilled to join RadicalMedia’s incredible roster and amazing team, which has always been such an inspiration to me. I often go by Dolly Parton’s ‘find out who you are, and do it on purpose’ mantra and know that RadicalMedia will let me thrive and flourish to do exactly that. I cannot wait to go on this journey with them, which I know will be filled with fun, wonder and exciting, high quality work,” said director Beatrice Pegard
Additionally, Pegard is a firm believer in sustainable filmmaking, which she applies to her creative process whenever possible, and provides green toolkits and advice geared towards lowering carbon footprint, sustainable film production and waste reduction. Pegard received an MA and a PhD in political and environmental sciences before joining the Sydney Film School.
Prior to joining RadicalMedia, Pegard was repped in the U.S. by production house Hobby, which continues to handle her in Sweden.
