RadicalMedia has added Emmy-nominated director Kyle Thrash to its roster for U.S. representation spanning commercials and branded content.
Thrash, raised outside Philadelphia by a social worker, aims to uncover stories that motivate human connection and explore the depth of human experience. His ability to bring out the voices of unexpected characters and craft visually engaging narratives is seen throughout his films, commercials and music videos.
His film, The Turnaround, created in collaboration with Dicks Sporting Goods, was acquired by Netflix after debuting at the 2024 Telluride Film Festival. The heartwarming story follows Jon McCann, a middle-aged everyman struggling with bipolar disorder, helping Phillies star, Trea Turner, out of a slump with compassion and a suggestion to motivate–instead of booing. The Turnaround went on to earn two Critics Choice nominations and three Sports Emmy nominations.
Thrash’s moving News & Documentary Emmy-nominated short film The Sentence of Michael Thompson, in collaboration with Cresco Labs, swept the festival circuit, winning the most audience awards of the year. Most recently, Thrash finished directing his first film with RadicalMedia in collaboration with WhatsApp and Modern Arts, a global production about Formula 1, to release in May.
In the commercial space, he has directed campaigns for the NFL, Cannondale, LinkedIn, and VRBO, often focusing on documentary, sports, and authentic, character-driven narratives with striking realism.
“Kyle has an incredible ability to find the human core of every story he tells,” said Frank Scherma, president and co-founder of RadicalMedia. “No matter the medium, his work has a depth and emotional impact that stays with you.”
Thrash said, “I’ve always been drawn to people and stories that are real and unfiltered. Striving to collaborate with characters and their communities, to share their truth, and craft narratives that uncover something deeper. Radical has a track record of pushing creative boundaries, and I’m excited to be part of a team that values bold ideas and meaningful work.”
