By Alicia Rancilio
As an actor and a writer, Rashida Jones has spent a lot of time thinking about artificial intelligence. The use of AI was a major issue at the bargaining table during last year's Hollywood strikes. AI is also front and center in her new series "Sunny" for Apple TV+.
"My feeling today — because it changes every day — is it's here and there's no going back. There's an inevitability that we have to accept," Jones said. "We need some kind of collective ethical parameters about how we use this because it is pretty scary… It's out of our control at this point."
In 'Sunny," Jones plays Suzie, an expat in Japan whose husband Masa (Hidetoshi Nishijima of "Drive My Car,") and son Zen are missing after a plane crash. She is gifted a companion robot named Sunny as a condolence gift from Masa's employer. Suzie is shocked to discover Masa worked in robotics and programmed Sunny specifically with her in mind. She thought he worked in refrigeration technology. With Sunny at her side, Suzie begins looking into who Masa really was, compared to who she thought he was. As she delves further into the mystery, Suzie discovers that in the wrong hands, the code to creating robots like Sunny can be dangerous. Judy Ongg, annie the clumsy and Jun Kunimura also co-star.
Katie Robbins adapted the series for TV from the novel "The Dark Manual" by Colin O'Sullivan. She says that while there's an optimism to the series from the connection Suzie feels to Sunny, it's also a cautionary tale.
"What AI does in the course of this show, is help people who are turning inward and who have trouble connecting with others. It's beautiful," said Robbins. "But because it is human-made, there's also tremendous potential for it to be abused and used in dangerous ways."
The speed at which AI developed in the real world as Robbins wrote the series came as a surprise.
"When I was first writing the show, I was working with an AI consultant and a roboticist and they would sort of talk about this being on the horizon. And I was like, 'You're crazy. This show is science fiction. This is never going to happen.' And they were like, 'Watch out.' And then while we were shooting, ChatGPT came out, and as a writer, I am incredibly concerned about the capacity of generative AI."
In Jones' scenes, Sunny was a less-sophisticated robot in need of human help. Actor Joanna Sotomura was in a nearby tent voicing Sunny's lines and making facial expressions the robot would mimic. "That actually gave me a little bit of relief because I was like, 'Oh, we're nowhere near this being an integrated part of our lives,'" Jones joked. "There was a lot of, effort, both within production and post-production, to get her to feel and seem like this highly functioning thing."
So, would Jones want to own a robot in real-life?
"To comfort me emotionally? No. To fold clothes and do dishes? Yes, very much so," she quipped.
Alicia Rancilio is an AP writer
Partizan Connects With Directorial Duo Ethan & Tom For Global Representation
Partizan has added the London-based directing duo Ethan & Tom to its roster for global representation. Known for their expert technical fluency and authentic casting, Ethan & Tom deploy diverse methods of filmmaking, telling stories ranging from well-crafted visual jokes to stunning and extravagant cinematic worlds.
Ethan & Tom met in 2017 at the University of Westminster where they started making music videos for friends. One of their early projects for the band Badgirl$ caught the attention of Sony Music, leading to a series of successful videos--all while they were still students.
They’ve since worked with a diverse array of artists, including Flohio, Greentea Peng, P-rallel, Nayana IZ, Wu-Lu, Berwyn, PinkPantheress, Tendai, and Jeshi. Ethan & Tom’s work captures the essence of their collaborators and finds intimacy in the artists with whom they work. Ethan & Tom have collaborated with brands like Toyota, North Face, Puma, JD Sports, Lacoste and Gorillas. Prior to joining Partizan, Ethan & Tom were most recently represented by Academy.
In a joint statement, Ethan & Tom shared, “We’re really excited to be joining Partizan’s roster, their creative spirit and exceptional team of producers, reps and EPs have been a dream to work with and we’re buzzing to be stepping into this next chapter with them.”
Partizan founder Georges Bermann said, “Ethan and Tom’s reputation for originality, dedication, and innovative thinking has truly stood out. We’re anticipating a very exciting future for them at Partizan.”
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