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    Home » Rebecca Mitchell joins Final Cut as head of production

    Rebecca Mitchell joins Final Cut as head of production

    By SHOOTWednesday, March 1, 2023Updated:Tuesday, May 14, 2024No Comments825 Views
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    LOS ANGELES --

    Creative editorial and postproduction company Final Cut has named Rebecca Mitchell as head of production at its office in L.A. Mitchell will bring more than a decade’s experience as a sr. producer and post supervisor to her new role at Final Cut, having worked in a wide variety of content and formats with clients as diverse as Apple, Salesforce, the NFL, eBay, Fitbit, and Stitch Fix.

    Mitchell honed her skills as a post-producer at Nice Shoes in New York. There she spent nearly 10 years working her way up from cruise director (a client-liaison role) to sr. producer. Throughout her tenure at Nice Shoes, Mitchell grew with the company as it evolved from a color and finishing house to a full-service studio, mastering each discipline along the way and finally producing projects and connecting workflows from start to finish.

    Since her relocation from New York to L.A. in 2019, Rebecca has managed postproduction for A+E Networks and freelanced at Company 3, The Den Editorial, Cabin Editing, Harbor Picture Company, Nice Shoes, Art Class, and Final Cut in roles as focused as color correction services or as comprehensive as overseeing projects from concept to completion.

    “In a highly collaborative profession where late nights and demanding projects are standard, it’s paramount to work with people you genuinely harmonize with,” said Mitchell. “I was fortunate to freelance at Final Cut before coming on board full-time. I’m extremely impressed by the culture here, the high level of cooperation among producers, and the caliber of work Final Cut produces.”

    “The driving forces behind Final Cut are collaboration and craft,” said Final Cut’s L.A. executive producer, Suzy Ramirez. “Rebecca has demonstrated her facility and deep respect for both of those core tenets through her work with Final Cut and beyond. She’s a talented mind and a creative spirit.”

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    Tags:Final CutRebecca MitchellSuzy Ramirez



    LVLY’s Ethel Rubinstein to Receive the AICP Post Impact Award

    Wednesday, May 13, 2026

    Ethel Rubinstein, the visionary Owner and CEO of LVLY, the iconic New York-based studio that redefined what a postproduction company should look like, will be presented with the AICP Post Impact Award. The honor recognizes outstanding achievements by individuals in the field of postproduction. It is presented to individuals who’ve made contributions of major artistic or cultural significance to commercial advertising and is bestowed at the discretion of the Posts Awards Executive Committee.

    The announcement was made by Matt Miller, President and CEO of AICP, and Gloria Pitagorsky, Chairperson of the 2026 AICP Post Awards and Managing Partner of Heard City. Rubinstein will be presented with this honor at a ceremony prior to the world premiere of the AICP Post Awards in New York on June 4th, as part of AICP Week.

    Rubinstein says her initial reaction to being given the Impact Award was that of surprise. “It immediately made me think of John, of course, and what a gift and honor it is to join him and all the other incredible people who’ve been recognized this way by AICP,” she adds, referring to her late partner at LVLY, the editor John Palestrini, who in 2014 was inducted posthumously into the AICE Hall of Fame, the predecessor to the Impact Award.

    “I’ve been incredibly lucky during the course of my career,” Rubinstein notes, “and have had so many mentors, and so many people who supported me and who helped me get where I am. This honor has made me think of all of them.”

    “I can’t think of anyone more deserving of the AICP Post Impact Award than Ethel Rubinstein,” says Miller. “Her knowledge of the industry is unsurpassed, and she’s been at the forefront not only of creative trends, but in how the industry... Read More

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