Creative film company Farm League has secured indie firm David & Sam–consisting of David Wagner and Sam Sloma–to handle representation in the Midwest. Farm League, with bases of operation in Venice and Thousand Oaks, Calif., has an extensive track record of collaboration with major brands and agencies in the Midwest–like Ford, Chevrolet, Red Wing, GTB, and Leo Burnett….
VersusGame, an AI-powered interactive content company, has appointed marketing industry veteran Scott Donaton as chief marketing officer, and Elliot Solomon as VP of business development. The addition of these strategic leaders to the Versus team comes at a pivotal time for the company, as it continues to accelerate its interactive content offerings via its proprietary AI engine to drive engagement, retention, and incremental value for partners across sports, entertainment, news, search, and social. In his role as CMO, Donaton will oversee all marketing functions for Versus, including brand strategy, communications, content, social media and consumer insights. Prior to joining Versus, Donaton most recently served as chief marketing officer at Hulu, where he helped grow the streaming service from 30 million to 48 million paid subscribers and introduced the streaming industry’s first branded entertainment practice. Previously, Donaton served as global chief creative & content officer at Digitas. Solomon, a seasoned executive specializing in business growth and strategy within emerging technologies such as video games, virtual reality, machine learning and creator ecosystems, will lead all aspects of business development for Versus, including innovation, content monetization, and partner success management. Over his 20-year career, Solomon has built and led sales and business development teams at industry places like Disney, Snap, and Unity Technologies…..
Arista Records has promoted Kathryn Sullivan to VP of marketing. She will continue to report to head of marketing Sharon Timure. Based in New York, Sullivan has been with the team since the re-launch of the label working across Grammy-nominated projects from Måneskin and JP Saxe as well as Luke Hemmings, Beach Weather and more. Prior to her five years at Arista, she got her touring credentials working across event production at CID Entertainment and was a founding member of PRMD Music/At Night Management’s U.S. presence where she oversaw releases for Avicii, Cazzette and others….
