Bicoastal photography and visual talent management agency Giant Artists has secured commercial representation for its newly launched live-action division (see this week’s Street Talk). Indie reps Lisa Gimenez and Deirdre Rymer Rivard at Blush LA TV will handle the West Coast and Texas while Jack Strachan and Matt Cohen at Say Hey NY will cover representation on the East Coast……

Toluna, a global insights technology and panel provider providing market research insights to brands and agencies, has named Scott Axcell as its chief marketing officer. As part of his role, Axcell will be responsible for the strategy, execution, and overall success of Toluna’s global marketing efforts, overseeing product marketing, brand, creative, growth marketing, and marketing operations. He will also join the company’s executive leadership team. Early in his career, Axcell held brand marketing roles at Nestlé and Heinz in London, UK before taking a senior global branding & communications role at LeapFrog in San Francisco. After his time at LeapFrog, Axcell transitioned into executive marketing leadership roles helping to scale B2B businesses in the InsuranceTech, big data, and events industries. Now based in Denver, Axcell joined Toluna in 2022 as part of the GutCheck acquisition. At GutCheck, he led marketing efforts that were built around a deep content strategy and brand repositioning, which helped guide GutCheck back to being recognized as an innovative full-service insights provider. He now moves into the CMO role after a successful tenure as Toluna’s head of marketing for North America…..

MAXHUB, a provider of collaborative communication and interactive class delivery solutions, has appointed David Heeg to the position of enterprise sales manager, Midwest. He is stationed in Geneva, Illinois….

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