Paul Weiser, who currently leads Advanced Systems Group’s (ASG) field-based marketing activities, has also been appointed to spearhead sales for the company in the Southwest region. In his new role, Weiser will drive sales strategy, oversee personnel, and meet regularly with customers and business partners in the Southwestern U.S. for ASG, a solutions provider for media creatives and content owners. Prior to ASG, he served for three years as SVP of sales for the Americas and Asia Pacific regions for ChyronHego. Before that he held a similar role within the Vitec Group’s Production Services Division. Weiser has also led sales teams for AJA Video, Autodesk, Apple, and Avid Technology. In 2012, he founded and managed KDM Global, a consulting firm that developed strategic plans for companies in the media and entertainment industry….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More