WrkFlo Solutions, which recently brought John Miller on board as partner and chief growth officer, has put a support team in place for him which includes Atlanta-based Dave Warner, who’s handling business development for the Southeast, and the Chicago-based Helen O’Brien, who’ll handle Midwest sales. WrkFlo Solutions is a NY-based company offering varying levels of virtualization, from full up to hybrid set-ups to meet clients’ respective needs, as well as the capability to rapidly scale up for productions or post projects and then just as quickly scale down. Heading the firm is president and founder Peter Corbett…..
Havoc Content, which re-launched with an expanded directorial roster and a new owner–executive producer Leslie Harro who moved up from partner and EP at the L.A.-based company–has assembled a sales team which includes Lisa Gimenez and Deirdre Rymer Rivard of LISA G & CO and Blush Creative Management which will represent Havoc on the West Coast, Texas, and the U.S. Hispanic market, with Nathan Skillicorn of Heart, Brains & Nerve repping the company in the Midwest….
Havas Study Finds Resilience, Optimism In Time of Global Crisis
Havas has released the 2024 edition of its Global annual Meaningful Brands™ study, revealing newfound resilience and optimism during a period when global crisis has become the norm. Havas has measured Meaningful Brands™ annually since 2009, furthering a commitment to bringing data science, insights, and an understanding of people to the core of its strategic methodology across businesses, brands, and markets. “We have been investing in our landmark Meaningful Brands™ study for more than 16 years, and these insights now take on even greater prominence in our work for clients through our shared Converged strategy and operating system. We launched Converged to transform our client experience by building even more strategic bridges between creativity, media, production, and technology, and a shared understanding of today’s consumers is essential to this vision and to unlocking more meaningful growth for our clients and their brands,” said Yannick Bolloré, chairman and CEO, Havas. Commissioned with YouGov, “The Rise of the Change Makers” surveyed more than 156,500 respondents, finding that while 70% of people feel the world is going in the wrong direction globally, 69% won’t let the tough times keep them down. Across 24 markets and more than 2,600 brands, 67% of respondents reported being happy today and 59% feeling optimistic about the future. In 2022, The Collins Dictionary named ‘polycrisis’ its word of the year, but, as 2024 comes to a conclusion, ‘permacrisis’ is a more apt descriptor for a landscape where climate change escalates, the cost of living continues to soar, political differences are dramatized amidst the biggest democratic election year in history, and conflict, violence and humanitarian crises affect millions around... Read More