PRETTYBIRD has added writer-director Femi Oladigbolu to its U.K. roster for commercials and music videos. Hailing from South London with Nigerian heritage, Oladigbolu brings a talent for nuanced storytelling, creating warmth and affinity for characters through layered subtext, playful wit, and subtle surreal touches. At PRETTYBIRD, he joins recent signees Laura Marciano, Nono Ayuso, and Baloji. Prior to joining PRETTYBIRD, Oladigbolu had been freelancing for a stretch. Prior to that he was handled by Somesuch for commercial representation in the U.K. Oladigbolu’s work is marked by combining technical craft and a refined visual language with humanistic storytelling, resulting in work that feels layered and rich in meaning. With A Mustard Seed, a BBC Film short executive produced by Harris Dickinson and winner of the Genesis Award for Best Short Film, and the Afrofuturist Oba, which toured BAFTA and Oscar-qualifying festivals including the BFI London Film Festival, Oladigbolu continues to define a singular and globally resonant cinematic voice. Oladigbolu has an extensive background in commercials and music videos, with work that has collectively garnered millions of views. His collaborators include Stormzy, Jorja Smith, Chase & Status, Myles Smith, Leigh-Anne Pinnock, and Pa Salieu—whose track “My Family” earned Oladigbolu a UK Music Video Award win for Best Hip-Hop Video, alongside a nomination for Best New Director. Since then, he has received five additional UKMVA nominations across multiple categories. Emily Rudge, managing director, PRETTYBIRD UK, said, “Femi is a filmmaker who possesses that rare ability to make the everyday feel cinematic and the surreal feel entirely human. What first struck me about his work is the... Read More