SG+Partners Reps, the indie firm under the aegis of Sarah Gitersonke, has added editorial house The Den and commercial production company Hey Baby Films to its roster. SG+Partners will handle Midwest representation for both The Den and Hey Baby….
Content licensing company FM has appointed Thomas Sleuser as VP of sales and services, working closely with CEO and co-founder Daniel McCarthy. Sleuser previously served at Trunk Archive as the global managing director of licensing at Great Bowery. There he worked with world renowned photographers including Annie Leibovitz and Ellen von Unwerth. While at Great Bowery he also built, nurtured, and grew key partnerships with major publishing houses across the globe including Conde Nast, Hearst, and Dotdash Meredith. In his new role, Sleuser will work collaboratively with FM’s roster of enterprise clients ranging from major brands, advertising agencies, production companies, post houses, and more….
Comedic Director Roderick Fenske Joins Yard Dog TV For U.S. Spot Work
Roderick Fenske, the award-winning agency copywriter/creative director turned comedic director of commercials and films, has joined Yard Dog TV for U.S. representation.
Fenske--known for his idiosyncratic casting, stylish art direction, and blend of practical and digital effects--saw his newest commercial work, for Drink Weird Ice Tea, break earlier this month. His most recent short film, I’m Dead, You’re Welcome, starring JR Russell, Taissa Zveiter, Sandy Eels, and Julia Lorpriore, is making the rounds of film festivals now, having won Best Comedy Short at the Flagstaff International Film Festival last month.
Fenske, who started out in the business as a copywriter, is one of a select group of agency creatives to have found success in both New York and London, where his last post was as a creative director at TBWA there. “I owe so much of my career to Trevor Beattie [TBWA London chairman/creative director at the time], because he believed in me and started my career directing commercials,” said Fenske, citing work for Sony PlayStation, French Connection UK, and Channel 5.
Those spots led to an invitation to become a member of the visionary Swedish film collective known as ACNE. “I learned so much there working in a directing collective. With everybody talking about how to make stuff look stylish and cinematic it was like a film school for me,” Fenske explained. “Production design is so important because humor can be much more unexpected when you have an elevated look.”
Over the course of his career, Fenske’s work has received many international awards from shows including the Cannes Lions, British D&AD, and AICP. He moved from London to Los Angeles, and during this time he met Yard Dog... Read More