House 337, a London agency launched in September 2022, has hired Lucy Freedman as its first head of new business & marketing. In her new role, Freedman–who comes over from Digitas–will work with leaders across House 337’s capabilities–advertising & communications, social & content, fashion & lifestyle, customer experience, AI & innovation, and sport–to engage the agency’s full set of resources in the service of driving new business and sustained growth. Freedman joins a House 337 team, including Lauren Estwick, recently hired to drive sales and marketing across sport, as well as Steph Dixon, Abraham Onimole, and Hilary Watson, another new addition as new business manager focused on government. During Freedman’s two years at Digitas, the agency won clients, including BTEE, Crocs, Subway, and Norwegian Cruise Lines, bringing in briefs that span CRM, media, and digital advertising. Freedman previously worked at The Beyond Collective for five years, rising from marketing manager at Above+Beyond to business development director across the full micro-network….House 337 clients include Sky, E.ON, Santander, JD Williams, Women’s Aid and the Cannes Lions Titanium-Grand Prix-winning Kiyan Prince Foundation….
Minneapolis-based indie agency Preston Spire has named Victor Kimble as its first chief marketing officer. Kimble will lead business development for the shop, which has had a notable year with a 30-percent increase in revenue and its most national award wins in the past 10 years, including an Effie Award. Kimble brings significant agency experience, with 13 years in New York at Fallon, Deutsch and Ogilvy. On the East Coast, Kimble’s leadership resulted in standout work for brands such as Brawny, Georgia-Pacific, Johnson & Johnson, Timberland and Tylenol. In 2011, Kimble returned to Minnesota, where he joined Periscope. There, he led business and brand strategy for clients including Essentia, Intuit Quickbooks, Minnesota Lottery, Phillips Distilling, Toro, and UnitedHealthcare…..
