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    Rep Report for September 21, 2018

    By SHOOTUpdated:No Comments5602 Views
    Mike Orsini
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    New York/Los Angeles/San Francisco-based content creation studio/production company BODEGA has signed Mike Orsini of No Relation @ Uncle Lefty to handle commercial representation on the East Coast. Orsini will also represent the integrated post offerings of BODEGA in-house partners Northern Lights (editorial), SuperExploder (sound) and Mr Wonderful (design/branding). No Relation @ Uncle Lefty’s East Coast roster also includes Acres, Canteen and House Special. Orsini started as a sales rep with Uncle Lefty in 2012, launching the No Relation imprint under Uncle Lefty’s banner in 2017 to create a unique home for a growing roster of film, TV & commercial directors, editors, composers, artists, VFX, digital creators and technologists….

    Voyager, a Brooklyn, NY-based production company headed by EP Andrew Hutcheson, has signed with Favorite Child, a branch of RepresentationCo, and will be repped by Erin Wahed on the East Coast. This is Voyager’s first commercial representation. Earlier this year, Voyager added editor-turned-director Caitlyn Green (HBO’s The Jinx), and directors Marcus Tortorici and Andrew Litten to its roster. Voyager has recently worked with BBDO, TBWAChiatDay, Translation, Vice, P&G, Champion, and Facebook among others. Voyager’s first feature, a documentary by the company’s founding director Charles Frank, is currently in postproduction. Voyager joins Erin Wahed’s Favorite Child roster alongside Doomsday, Gentlemen and Variable….

    Los Angeles-based integrated production company Stept has added Ashley Ford and Susanne Kelly to its sales team. The studio’s work for clients including Oakley, The North Face, and Gatorade ranges from branded content and documentary shorts to television commercials. Ford, the founder of creative partnership broker Friends of Ford, connects with Stept as an independent rep handling West Coast sales in the L.A. office. Friends of Ford’s roster includes a variety of visual effects, sound and live action companies. Before founding the company, Ford worked in integrated advertising at creative studio Framestore and as part of the sales team at Siobhan McCafferty & Associates. Kelly, who is based in NYC, is in-house at Stept, a sales EP with a focus on East Coast business. Before joining Stept, Kelly served as an EP for Rocket Film and as the East Coast director of new business and sales for Aéro Film. Stept’s directorial roster includes Jess Colquhoun, Nick Martini, Miles Joris-Peyrafitte, and Toby Wosskow. The company also maintains full in-house post capabilities….

    Brooklyn-based, full-service experience agency Fake Love has hired Jamaal Stewart as its sr. business director. Before joining Fake Love, Jamaal served as account director at Momentum Worldwide, where he oversaw all cross-cultural sponsorship opportunities to integrate the Verizon brand and managed the Verizon brands partnership with the NBA League and teams. Prior to that, he was associate director for Commonground MGS, where he also led the Verizon account, managing concept development and execution for experiential ideas that translated to the multicultural consumer…..

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    Category:Rep Reports
    Tags:BodegaFake LoveSteptVoyager



    California May Fine Content Creators Who Don’t Disclose They Were Paid To Post About Politics

    Saturday, August 8, 2026

    Weeks before voting ended in California's primary for governor, Los Angeles-based influencer Shaka Smith took to Instagram to tell his more than 700,000 followers whom he was voting for and why.

    "Healthcare shouldn't bankrupt you, housing should not feel impossible, polluters shouldn't pass their bill to us and artists should not be replaced by AI," Smith said. "That's why I'm supporting Tom Steyer for governor."

    But Smith started the video with a disclaimer: "This is an ad, and honestly, I wish more political content said that first." His caption specified that he was paid by Steyer's campaign.

    California is one of two states, along with Texas, that have passed policies requiring content creators to say if they've been paid by a political campaign to post, and the Golden State is considering cracking down by fining people who don't.

    Campaigns have long worked with celebrities and major influencers to win over voters, but now they are teaming up with smaller creators — sometimes with fewer than 100,000 followers — to reach more tailored audiences. That has sparked debates about whether disclosure rules for political advertisements should apply to content creators, who are expected to play prominent roles in the upcoming midterms and the 2028 presidential election.

    "If you're running for president and you are not currently trying to court some of these people or lining up your own people to act as surrogates for you, you're already behind," said Mike Nellis, a Democratic strategist who worked for Kamala Harris' presidential campaign.

    Campaigns tap creators to spread their message
    Questions about transparency have been fueled by high-profile instances of influencers making content intended to... Read More

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