Tiffany Rolfe and Ben Williams have been elevated to join R/GA’s worldwide leadership team as global chief creative officer and global chief experience officer, respectively. Their promotions come as R/GA enters the newest phase of its business model focused on innovating upon the connection between brand marketing and customer experience, and designing businesses and brands for a more human future.
Formerly EVP, U.S. chief creative officer, Rolfe has been with the company for nearly two years. This summer, U.S. project work included Verizon’s “Pay It Forward: Live,” a response to the impact COVID-19 has had on businesses, as well as Reddit’s first brand campaign, “Up the Vote,” showing people how the power of voting on their platform can translate into voting in our elections.
“It’s more important than ever that brands lean into their purpose and iteratively respond to culture,”” said Rolfe. “I look forward to working with our teams around the world to create marketing as brand experience that invites participation. Today customers aren’t spectators.”
Williams is an R/GA nine-year vet. A long-time collaborator with Nike, Williams has helmed some of R/GA’s most iconic work with the client, including Nike+ FuelBand, Apple Watch Nike+, the first ever voice-activated shoe drop “Hey Google, Ask Nike” and A/R Jordan.
“I am excited to lead our experience practice into a new era with an extraordinary team of designers and creatives” said Williams who prior to his promotion served as SVP/ECD, head of creative. “Change is nothing new to me, I seek it and embrace it, which is why R/GA has been a ‘home’ for me. It’s built for change.”
Rolfe and Williams will partner to help CXOs and CMOs collaborate to create differentiated experiences and messages that are optimized for customers. Together, they’ll facilitate stronger partnerships that exist beyond the scope of a project to help clients build fully connected brands.
Global CEO Sean Lyons stated, “Our newest positioning aims to fortify the connection between digital experts and brand marketers and Tiff and Ben have created some of R/GA’s most iconic work at this intersection; we couldn’t be happier that they’re taking the reins.”
