Rob Trostle has joined Droga5’s NY headquarters as executive design director, a new role at the agency. Reporting to chief creative officer Ted Royer, Trostle will oversee and grow the design department and its capabilities as he rolls out the creative vision for the team.
Trostle comes to Droga5 with more than 15 years of design and leadership experience. Having worked at agencies such as Mother and Anomaly throughout his career, Trostle had the opportunity to work with clients including Cole Haan, Target, Johnson & Johnson and Mitchum. Most recently, he founded a personal venture, Golden Arm, to explore the relationship between business and design while cultivating powerful stories for forward-thinking brands. In addition to his personal and professional projects, Trostle has been teaching advertising concepts and campaigns at Parsons The New School for Design for the past four years.
Trostle said. “My hope is to help brands find business solutions and discover new opportunities through design and, ultimately, the campaigns we create.”
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More