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    Roger Enrico, Ex-PepsiCo CEO Known For His Ad Acumen, Dies At 71

    By SHOOTUpdated:No Comments3683 Views
    In this May 6, 1989, file photo, Roger Enrico, president and CEO of Pepsi Cola USA, speaks at a news conference in New York, announcing long term sponsorship and advertising between the soft drink company and pop star Michael Jackson. (AP Photo/File)
    NEW YORK (AP) --

    Former PepsiCo CEO Roger Enrico, who helped lead the soda company during the "Cola Wars" advertising battle with Coca-Cola in the 1980s, has died, PepsiCo said Thursday. He was 71.

    Enrico was with PepsiCo for more than 30 years and retired in 2001, according to the company. PepsiCo, based in Purchase, New York, did not have a cause of death or other details.

    Enrico was credited with signing pop star Michael Jackson and other celebrities for Pepsi ads and pressuring rival Coca-Cola.

    In his book, "The Other Guy Blinked," Enrico recalled how the company tried to capitalize on Coke's disastrous introduction in 1985 of "New Coke," which was supposed to be sweeter than Pepsi. That included Pepsi placing a newspaper ad extending the "warmest welcome" to the "New Pepsi Generation," signed by Enrico.

    PepsiCo CEO Indra Nooyi called Enrico "one of the most creative marketers of his or any generation."

    "Today is an incredibly sad day for the PepsiCo family, for we have lost one of our true legends of our company and our industry," Nooyi said in a statement.

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    Category:News
    Tags:PepsiRoger Enrico



    “Sinners” Wins Big At MPSE Golden Reel Awards; Kathleen Kennedy, Mark Mangini Receive Special Honors

    Monday, March 9, 2026

    Sinners was the big winner on the feature film side at the Motion Picture Sound Editors (MPSE) 73rd Annual MPSE Golden Reel Awards gala ceremony held at the Wilshire Ebell Theatre in Los Angeles. The Sinners sound teams won for Outstanding Achievement in Sound Editing--Feature Dialogue/ADR, and for Outstanding Achievement in Music Editing--Feature Motion Pictures.

    The Golden Reel Awards honor outstanding achievement in sound editing, sound design, music editing and Foley artistry in film, television and gaming.

    Other features honored included Frankenstein, Zootopia 2 and Sirât.

    Among the television winners were Adolescence, Alien: Earth and Murderbot.

    Two honorary awards were also presented: Kathleen Kennedy received the Filmmaker Award and supervising sound editor Mark Mangini received the Career Achievement Award. Patton Oswalt served as the evening’s host, marking the fourth time he’s emceed the Golden Reel Awards. MPSE president David Barber presided over the festivities as the sound community came together to celebrate their own.

    WINNERS FOR THE 73RD ANNUAL MPSE GOLDEN REEL AWARDS

    Outstanding Achievement in Sound Editing – Broadcast Animation
    Love, Death + Robots: “400 Boys”
    Netflix
    Supervising Sound Editor: Brad North MPSE
    Sound Effects Editors: Craig Henighan MPSE, Matt “Smokey” Cloud MPSE
    Foley Editors: Matt Manselle, Lyndsey Schenk MPSE
    Foley Artist: Brian Straub MPSE

    Outstanding Achievement in Sound Editing – Broadcast Long Form Dialogue / ADR
    Adolescence: Episode 2
    Netflix
    Supervising Sound Editor: James Drake
    ADR Editor: Emma Butt
    Dialogue Editor: Michelle... Read More

    MySHOOT Profiles


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