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    Roku to acquire Nielsen’s Advanced Video Advertising biz

    By SHOOTUpdated:No Comments931 Views
    SAN JOSE, Calif. & NEW YORK --

    Roku, Inc. (NASDAQ: ROKU) has entered into an agreement to acquire Nielsen’s (NYSE: NLSN) Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. The acquisition will accelerate Roku’s launch of an end-to-end DAI solution with TV programmers. In addition, Nielsen and Roku will enter into a strategic partnership to integrate complementary Nielsen ad and content measurement products into the Roku platform and further advance Nielsen ONE, the company’s cross-media measurement solution.

    “Tens of billions of dollars continue to be spent annually on traditional TV advertising,” said Louqman Parampath, VP of Product Management at Roku. “Combining Nielsen’s AVA technology with Roku’s innovative ad tech and scale will enable us to deliver the benefits of TV streaming advertising to traditional TV. Roku will bring the promise of DAI to the market for the first time ever at scale — providing better targeting and measurement for advertisers, creating easy integration and additional revenue opportunities for programmers’ ad sales teams, and improving the TV experience for viewers. We’re also excited to become a key strategic partner for Nielsen in their new cross-media measurement products, and jointly drive toward greater transparency and accuracy in TV streaming measurement.”

    This announcement builds on years of close collaboration between Roku and Nielsen. The two companies will enter into a long-term commercial agreement to leverage Total Ad Ratings (TAR) on the Roku platform. Specifically, Roku’s media sales and ad-buying platform, OneView, will natively integrate Nielsen “always on” Digital Ad Ratings (DAR) for advertisers. Roku will also enable publishers to implement Nielsen Digital Content Ratings (DCR).

    “The measurement of ads and content on Roku devices will accelerate the path to a single, deduplicated cross-media currency,” Scott N. Brown, GM, Audience Measurement, Nielsen. “As Roku brings the power of dynamic ad insertion to all forms of TV, we’re excited to help monetize the addressable market by measuring smart TV as a currency, which Nielsen can do at scale.”

    The collaboration with Roku will substantially expand the footprint of smart TVs and other devices, nearing 100 million in total, in which Nielsen can enable media sellers and buyers to measure and better monetize addressable advertising.

    The transaction is expected to close in the second quarter of 2021, subject to customary closing conditions. 

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    Tags:Addressable TVAdvanced Video Advertisingdynamic ad insertionNielsenRoku



    While Aware Of Potential Oscar History Ahead, Ryan Coogler Is Focused On “Sinners” Team Before Ceremony

    Friday, March 13, 2026

    Ryan Coogler understands what Sunday night could mean for Oscar history. He's just not dwelling on it.

    Instead, the Oscar-nominated filmmaker is looking forward to spending one more night with his "Sinners" collaborators who helped bring the film to life.

    Coogler could become the first Black filmmaker to win best director in the Academy Awards' nearly century-long history. While speaking before the eighth annual Macro Pre-Oscars party Thursday night in Los Angeles, he said he's trying to stay present as the ceremony approaches.

    "I'm just trying to enjoy the days as they come, stay present in the moment," Coogler told The Associated Press. "When Sunday comes, man, I'm pull up and enjoy celebrating all the movies that's being celebrated here, including our own."

    For Coogler, the Oscars also mark the final stop in a monthslong journey shared with the cast and creative team behind "Sinners."

    Since early January, the group has traveled the awards circuit together, appearing at major stops including the Golden Globes,Actors Awards and NAACP Image Awards as the film built momentum ahead of the Oscars, where it's the leading nominee with 16.

    Coogler said that experience helped turn the production into something closer to a family.

    "We made a big ole family," he said. "Sunday kind of represents the last time that we all get to hang with each other in an official capacity as the 'Sinners' team."

    After the ceremony, those gatherings will likely become less frequent.

    "The next time we see each other, it won't be for this movie unless it's doing like a reunion or something," Coogler said. "I'm looking forward to hanging out with a lot of people that I love. We were able to do something very specific... Read More

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