Sam Swisher has signed with Sugarhi as the company’s new managing director and partner. He comes together with company co-founders and long-time collaborators, the director/DP team of Jake Banks and Florian Stadler. Swisher’s experience includes being co-founder of Woodshop Studios, a production company specializing in food, beverage and product.
Banks said, “Florian and I couldn’t be more excited to bring on such an experienced executive producer to oversee our sales teams and work with our clients. Sam has been a real expert in the tabletop food and beverage world for over a decade. This move couldn’t come at better time at Sugarhi, as we are moving from a small startup to a premium ‘go-to’ creative solution in the industry. Sam brings the perfect balance of innovation and experience to each aspect of the production process. Sam’s track record for success speaks for itself.”
Swisher was drawn to the talent at Sugarhi, citing Banks’ expertise spanning motion design, animation, visual effects and live-action production. Swisher sees Sugarhi as “a value add for both agencies and brands alike. With little to no overhead, we can shoot and do postproduction from anywhere in the world. We are perfectly positioned as a one-stop shop for unparalleled visual freshness. We feel like we have developed the delicious recipe for creating and delivering captivating brand campaigns rooted in all kinds of crave-able, lick the screen-type, moments.”
Sugarhi recently finished a beautiful, conceptual commercial for Calphalon cookware, the campaign design for the launch of Michelob’s new Organic Hard Seltzer, and the creative campaign for Budweiser’s new 2021 Patriot Cans, as well as three individual campaigns for the American chain of fast casual restaurants. Denny’s and Zaxby’s also returned to Sugarhi as repeat clients.
Company co-founder and cinematographer Stadler added, “Combining Sam’s years of experience as a leader in the tabletop/food world, Jake’s vast experience in design, live-action and lifestyle, along with our deep and diverse shooting experience will be transformative.”
