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    Schofield’s Flowers Aligns With Director Rock Jacobs and His ROA Shop

    By SHOOTUpdated:No Comments3487 Views
    Rock Jacobs (l) and Steve "Scof" Schofield
    LOS ANGELES --

    Schofield’s Flowers, a creative production outfit under the aegis of founder/chief content officer Steve “Scof” Schofield, has formed a strategic alliance with filmmaker Rock Jacobs and his entertainment company, Rebel of America (ROA). 

    Jacobs has written, directed, and produced music videos for artists including Ice Cube, Lil Wayne, J-Cole, Skrillex, De La Soul, Big Boi (Outkast), Young Jeezy, Rick Ross, Killer Mike (Run the Jewels), Ludacris, and The Vamps, garnering more than 1 billion online views, alongside spot projects for Mercedes-Benz, Cadillac, McDonald’s, and many more. Meanwhile Schofield’s Flowers has a client list which includes Hyundai, Acura and Cadillac.

    While the Schofield/ROA partnership will focus on automotive assignments–Jacobs counts Aston Martin among his longtime global clients–their first collaboration is a six-spot Jacobs-directed campaign for Co-Protect Global, maker of Pro-Ply 3X masks. 

    Co-Protect president Brad Steward, a longtime client of Schofield, was in need of “a fun Instagram and TikTok campaign that will get us noticed right away,” Schofield recalled. He and Jacobs came up with the idea of mashing up different videos with friends and family. “We knew the holidays were not going to be easy during the pandemic,” he said. “Brad was thrilled with the results, and Rock’s work ethic was amazing. That’s when we started chatting about an alliance,”

    Schofield added, “Here’s a guy who’s shooting beautiful imagery all over the world. U.S. car companies should be aware of Rock Jacobs. And it’s not just sheet metal; his team is moving the needle across the board.” 

    “I had always dreamed of filming car commercials; it was the cars that made me fall in love with films like Steve McQueen’s Bullitt, or branded content like BMW Films, which ultimately drew me toward a life of creativity,” recalled Jacobs, referring to the seminal campaign from David Fincher and Anonymous Content, for which Schofield executive produced the post. “When I heard Scof worked on that, it was a slam dunk that I wanted to partner with Schofield’s Flowers.”

    Jacobs’ experience developing fully-immersive, 3-dimensional experiences for networked audiences began in 2013; ROA’s work with the NFL, TopGolf, and Expedia, among others, has bridged the gap between technology and storytelling, particularly via AR and VR. “It is great to see technology and entertainment work hand in hand,” he added. “I enjoy immersing myself in technology as a way to expand my creative vision and reach the generation of tomorrow.”

     

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    Category:News
    Tags:Rebel of AmericaRock JacobsSchofield's FlowersSteve Schofield



    Duane “Keffe D” Davis’ Murder Trial Heads To Closing In Tupac Shakur’s 1996 Killing

    Friday, August 28, 2026

    The murder trial of Duane "Keffe D" Davis in the 1996 killing of Tupac Shakur is headed to closing arguments after the defense rested Thursday following testimony from three former Las Vegas police officers.

    Jurors are scheduled to return Monday for closing arguments before beginning deliberations in the only prosecution brought in the killing of the hip-hop icon. The presentation of evidence ended after nine days of testimony.

    Davis, 63, did not take the stand.

    Shakur was riding in a BMW on Sept. 7, 1996, when a white Cadillac pulled up next to it at a red light near the Las Vegas Strip and gunfire erupted. Shakur was shot multiple times and died six days later. The driver of the BMW, Marion "Suge" Knight, survived.

    Years later, Davis would say he procured the gun and his nephew, who has since died, fired the shots. Prosecutors say Davis orchestrated the killing, and he faces life in prison if convicted of murder with a deadly weapon with the intent to promote, further or assist a criminal gang. He has pleaded not guilty.

    Defense attorney Michael Sanft has argued that Davis fabricated or embellished his accounts of the killing for money and notoriety and that investigators failed to independently corroborate his claims.

    Retired Las Vegas homicide detective Dan Long, the defense's final witness, testified that he tried unsuccessfully to verify several details Davis provided during a 2009 police interview.

    Davis told Long that his nephew, Orlando "Baby Lane" Anderson, had gone to a Las Vegas hospital after being beaten by Shakur and others in a casino brawl hours before the rapper was fatally shot. Long said he was unable to find hospital records confirming Anderson was treated there.

    Long also tried... Read More

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