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    Home » Scripted Content Shot In Los Angeles Has Declined, According To FilmLA Study

    Scripted Content Shot In Los Angeles Has Declined, According To FilmLA Study

    By SHOOTTuesday, November 25, 2025No Comments223 Views
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    Philip Sokoloski

    Findings underscore the necessity of recent state action to attract and keep film jobs in California

    LOS ANGELES --

    FilmLA, partner film office for the City and County of Los Angeles and other local jurisdictions, has updated its annual analysis of U.S.-produced, first-run, English-language film and television projects. FilmLA’s Scripted Content Study focuses on projects distributed and/or released in 2024 to determine the percentage of these releases that were filmed in Los Angeles and in other locales.

    In all, FilmLA Research determined that approximately 18.3 percent of all trackable scripted projects released in 2024 were filmed in Los Angeles. Los Angeles captured 18.5 percent of total releases in 2023, and 21.9 percent of releases in 2022. FilmLA’s report underscores the importance of recent actions by California Governor Gavin Newsom and the California State Legislature to strengthen and enhance California’s Film & Television Tax Credit Program. With 120 domestic and international jurisdictions actively competing with California for new film projects–and the jobs and economic benefits they generate–these actions were both timely and essential.

    Total releases included in FilmLA’s study declined 13.4 percent in 2024 to 857 projects. The number of Los Angeles made projects declined by 14.2 percent year over year, with the region attracting more projects in some categories (theatrical films and streaming films) and significantly fewer projects in others (broadcast, cable and streaming series), compared to prior study years.

    Report authors caution that today’s production landscape likely differs from the outlook presented in the study, since it is common for some time to pass between project production and release. FilmLA’s project count also excludes differentiating factors such as shoot days, series episode count and budget data, that serve to distinguish one type of project from another.

    “Ultimately, this study reveals little that California’s creative community does not already understand on a personal level,” observed Philip Sokoloski, FilmLA VP of communications. “There are far fewer film projects being made in Los Angeles than there were in the recent past. Expanded options for attracting and retaining film jobs–as enacted this past July–are not only good for California’s economy, they are a critical form of protection for working families.”

    The first projects approved under the new California Film & Television Tax Credit Program 4.0 have until January, 2026 to enter production. Because program credits are allocated in multiple application rounds throughout the year, the full effect of increased state incentives for California-based production will not be known until later next year.

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    Tags:California Film & Television Tax Credit ProgramFilmLAPhilip Sokoloski



    Kim Gehrig Wins The DGA Award For Outstanding Achievement In Commercials

    Saturday, February 7, 2026

    Kim Gehrig of Somesuch has won the Directors Guild of America (DGA) Award recognizing Outstanding Directorial Achievement in Commercials for 2025. The honor was announced and celebrated during the gala 78th DGA Awards ceremony on Saturday evening (2/7) at the Beverly Hilton.

    This marked the third time in the last four years that Gehrig has won the coveted honor. She's been a nominee each of those four years.

    This time around, Gehrig won on the basis of two entries: Nike’s “You Can’t Win. So Win.” for Wieden+Kennedy, Portland, Ore.; and the Apple film “I’m Not Remarkable” via in-house agency Apple Marcom.

    The latter piece celebrates how “disabled” students around the world use Apple products and accessibility features to get the full college experience--studying, socializing and achieving on their own terms.

    Driven by the song “I’m Not Remarkable” by Kittyy & The Class, Deaf and “disabled” college students perform in a stirring musical number spanning college campuses, in dormitories at house parties and more. Through their collective voices, the students express a strong singular sentiment--that “remarkable” is a word that should be reserved for everyone.

    Gehrig has an award-winning pedigree with Apple. She directed its accessibility short “The Greatest” in 2022 which went on to garner the primetime commercial Emmy Award, and helped her win the DGA Award for Outstanding Directorial Achievement in Commercials for 2022.

    As for Nike’s “You Can’t Win. So Win,” that spot made its broadcast debut on the 2025 Super Bowl. The work tackles the misconceptions that have perennially shackled women sports. Women athletes can’t stand out--or so they’re told. They can’t have an... Read More

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