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    For The Second Straight Year, Kim Gehrig Wins The DGA Award For Outstanding Achievement In Commercials

    By SHOOTUpdated:No Comments2234 Views
    Kim Gehrig

    By Robert Goldrich

    BEVERLY HILLS, Calif. --

    For the second consecutive year, Kim Gehrig of Somesuch has won the Directors Guild of America (DGA) Award recognizing Outstanding Directorial Achievement in Commercials, This time around, during a gala awards ceremony on Saturday evening (2/10) at the Beverly Hilton, Gehrig earned the Guild honor on the strength of two entries: "Run This Town," a client-direct spot for Apple; and Expedia's "The Travelers" out of Wieden+Kennedy.

    Last year Gehrig became just the second woman director to win the DGA's spotmaking award. The first was Melina Matsoukas of PRETTYBIRD three years ago. Now Gehrig becomes the first woman to win the honor twice.

    In her acceptance remarks, Gehrig thanked the DGA for making her "feel so supported," her collegues at Somesuch, including company founding partners Sally Campbell and Tim Nash, and first assistant directors David Webb and Zaida Fakih who worked, respectively, on "Run This Town" and "The Travelers."

    Gehrig also expresed gratitude to her fellow nominees in the commercials category: Martin de Thurah of Epoch Films; Seb Edwards of Park Pictures; Craig Gillespie of MJZ; and Andreas Nilsson of Biscuit Filmworks. She credited all their work with inspiring her, 

    Gehrig additionally gave a shout-out to Greta Gerwig, who was in the audience as a DGA Award feature film nominee for Barbie. Gehrig thanked Gerwig for being a major source of inspiration to her and many others.

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    Category:News
    Tags:DGA AwardsKim GehrigSomesuch



    “Send Help” Remains Atop Box Office, “Melania” Plummets On A Quiet Weekend In Theaters

    Sunday, February 8, 2026

    Hollywood largely ceded attention to football over a slow box-office weekend, with the survival thriller "Send Help" repeating as No. 1 in ticket sales and the Melania Trump documentary "Melania" falling sharply in its second weekend.

    Super Bowl weekend is typically one of the lowest attended moviegoing times of the year. It was the second slowest weekend last year and in 2024 it ranked dead last for moviegoing.

    Studios instead put their focus on advertising movies for the massive television audience. Among the trailers expected to hit the NFL broadcast Sunday were The Walt Disney Co.'s "Mandalorian and Grogu," Lionsgate's Michael Jackson biopic, "Michael" and Universal Pictures' "The Super Mario Galaxy Movie."

    In North American theaters, the Disney.-20th Century Studios release "Send Help," directed by Sam Raimi, lead all films with $10 million in its second weekend, according to studio estimates Sunday. With $53.7 million globally thus far, the R-rated survival thriller has proved a solid midbudget success. Disney meanwhile watched its remarkably long-lasting "Zootopia 2" cross $1.8 billion worldwide in its 11th week of release.

    "Melania," from Amazon MGM, added 300 theaters in its second weekend but dropped steeply to $2.4 million in ticket sales, down 67% from its much-discussed debut. The rapid downturn means the Brett Ratner-directed documentary is likely heading toward flop territory given its high price tag. Amazon MGM paid $40 million for film rights, plus some $35 million to market it.

    The North American total for "Melania" stands at $13.4 million. Amazon MGM has not released international figures, though they're expected to be paltry.

    Kevin Wilson, head of domestic distribution for the studio, said the movie's... Read More

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