McCann London has appointed Sheryl Marjoram to serve as its managing director. Marjoram joins from Saatchi & Saatchi where she was a managing partner, leading its Asda account. Before that, she worked at Mother, heading up the Atom Bank and Mondalez accounts, as well as new business. In the newly created role at McCann, she will work as part of the agency’s senior management to ensure the continued delivery of best-in-class service across its roster of clients as well as help provide leadership for the agency.
In her 20-year advertising career, Marjoram has also worked at Crispin Porter + Bogusky, Ogilvy & Mather and Leith London and her appointment as MD marks a return to McCann after a 14-year break–when she previously worked there as a business director.
The agency has seen a number of promotions with Theo Izzard-Brown taking up the position of chief strategic officer in recognition of his significant contribution to the agency’s work and recent new business wins. Karen Crum has also been promoted to head of strategy, having previously been a planning partner on MasterCard.
AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires
Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:
Who Needs Los Angeles? We Do.
By Matt Miller, AICP president and CEO
One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.
But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.
The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.
Now is the time when we ALL must support and bolster this community.
Production is needed in L.A., now!
Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More