Readership Feedback Sought For 2010's Best Top Spot, Top Music Track, and The Best of The Best Work You May Never See
As 2010 will soon be in our collective rear-view mirror, SHOOT would like to reflect on some of the best work of the year and very much wants your input. The editors of SHOOT have culled through weekly Top Spots and “The Best Work You May Never See” entries, and the quarterly Top Ten Spot Tracks Charts for 2010, and narrowed each down to a list of 15 finalists.
We would like you to vote for your favorite Top Spot, Best Work entry and Spot Track Chart of 2010.
Take a minute to cast your vote in SHOOT‘s 2010 “Top Spot of the Year” poll at www.SHOOTonline.com/go/SHOOTsurvey or scroll down to vote below on this page.
Voting ends on Dec. 15, 12 pm EST.
Each field of finalists is quite diverse. Our Top Spot candidates include comedy driven fare such as the viral video “Clothing Drive” for Bud Light, the HP television spot “Happy Baby” and Chef Boyardee’s “Blankey.” Offering humor with a musical twist are such finalists as Kia Soul’s “This or That” and Fruit of the Loom’s “Comfortably.” Also in the mix are visual effects tour de force efforts such as Traveler’s “Watering Hole, Visa Europe’s “Football Evolution” and Sprint’s “Firsts.” There’s even tug-at-the-heartstrings, environmentally conscious fare for Nissan’s LEAF, a wild “Rollercoaster” ride for BarclayCard, and a wake-up call for small business from American Express.
The latter spot, titled “Reveille,” also crosses over into our roster of Top Spot Track finalists as does the aforementioned “Comfortably.” Other spots in the running for music/sound honors include a tongue-firmly-in-cheek rap video for Bounty, a high profile Olympics spot for GE, a disturbingly moving Metropolitan Police ad, a stop motion short film that pays homage to New York, an operatic aria for Honda, and a percussion performance by a Lexus IS automobile.
As for “The Best Work You May Never See,” best of 2010 entries span such poignant work as Amnesty International’s “Death Penalty,” Montana Meth Project’s “Ben,” and the earlier alluded to Metropolitan Police PSA titled “Wallpaper.” Others take the comedic route, including the California Milk Processor Board’s “Dentist,” Eastpak’s “Battle,” and K&G Fashion Superstores’ “Modern Day Hercules.” Spec fare is also represented like Bridgestone’s “A Boy and His Tire” and HBO Boxing After Dark’s “I Still Have A Soul.”
So head for the polls. Voting results will be published in SHOOT’s Dec. 17 e.dition and online at www.shootonline.com.
Havas Study Finds Resilience, Optimism In Time of Global Crisis
Havas has released the 2024 edition of its Global annual Meaningful Brands™ study, revealing newfound resilience and optimism during a period when global crisis has become the norm. Havas has measured Meaningful Brands™ annually since 2009, furthering a commitment to bringing data science, insights, and an understanding of people to the core of its strategic methodology across businesses, brands, and markets. “We have been investing in our landmark Meaningful Brands™ study for more than 16 years, and these insights now take on even greater prominence in our work for clients through our shared Converged strategy and operating system. We launched Converged to transform our client experience by building even more strategic bridges between creativity, media, production, and technology, and a shared understanding of today’s consumers is essential to this vision and to unlocking more meaningful growth for our clients and their brands,” said Yannick Bolloré, chairman and CEO, Havas. Commissioned with YouGov, “The Rise of the Change Makers” surveyed more than 156,500 respondents, finding that while 70% of people feel the world is going in the wrong direction globally, 69% won’t let the tough times keep them down. Across 24 markets and more than 2,600 brands, 67% of respondents reported being happy today and 59% feeling optimistic about the future. In 2022, The Collins Dictionary named ‘polycrisis’ its word of the year, but, as 2024 comes to a conclusion, ‘permacrisis’ is a more apt descriptor for a landscape where climate change escalates, the cost of living continues to soar, political differences are dramatized amidst the biggest democratic election year in history, and conflict, violence and humanitarian crises affect millions around... Read More