GO director Brigg Bloomquist uncovers the intricate creative process that goes into crafting truly affecting design in the new :80 “Why It’s Made” for Kohler’s Artist Editions, produced direct to client. The spot simultaneously depicts two artists, a product designer for Kohler and a textile designer for fashion.
The Kohler artist progressively informs her sink sketch with subtle inspirations from a myriad of objects with subtle hues, while the fashion designer intently selects fabrics and colors that complement her vision. Their deep-rooted passion for artful design collides when they both derive a common appreciation and satisfaction from washing their hands in the exquisite design of the product designer’s Kohler sink.
BBDO Wins the Big Won
BBDO Worldwide topped the 2014 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines. The annual report was based on more than 5,000 pieces of work from more than 1,600 agencies around the world in 32 award shows. This is the seventh time in the eight-year history of the Directory Big Won that BBDO has been ranked #1.
Sixty-two BBDO agencies contributed to the network’s performance, which beat its nearest competitor, Ogilvy, by more than 500 points. Seven BBDO shops were ranked #1 in their respective countries. Almap BBDO in Brazil was the world’s most awarded agency in Press and BBDO New York the most awarded agency in the world in Direct Marketing.
In the Top Ten most awarded chief creative officers globally, David Lubars, BBDO’s worldwide CCO, was joint #1—the third time that he has been ranked #1. This year he shared the top slot with Marcelo Reis, CCO of Leo Burnett, Sao Paulo. Marcello Serpa of Almap BBDO was ranked #3,
People on the Move…
Bicoastal music shop Elias Arts has revamped its creative team, with Vincenzo LoRusso taking the reins as exec creative director/EVP and the addition of creative directors Mike Goldstein in L.A. and Eric Ronick in NY. LoRusso has experience producing, engineering, and remixing artists such as Debbi Harry, Perry Farrell, Alex Ebert of Edward Sharp & Magnetic Zeros as well as members of Cypress Hill and Guns & Roses. Formerly, as creative director and lead composer, he helped launch Massive Music’s West Coast office. LoRusso most recently led the production team that developed and launched the Elias Music Library. Composer/producer Goldstein brings expertise in music for albums, spots, and digital series to Elias. He collaborated with Russell Simmons’ All Def Digital channel to create the web series Odd World: MellowHigh with Odd Future. He also joined the Wu Tang Clan on their 2013 world tour to direct and co-produce a documentary. Ronick served as songwriter and singer for the pop rock band Black Gold and has toured with Panic! At the Disco, The Pixies, and Ambulance LTD. He also worked with major record label recording artists as a musical director, launching and running an audio engineering shop and serving as a studio manager and recording engineer. The Elias studio’s evolution is a return to roots for founder/composer Jonathan Elias, who early in his career produced such top bands as Duran Duran and Yes. Elias has continued to do noteworthy album projects in addition to award-winning commercials….
