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    Short Takes For February 2019

    By SHOOTUpdated:No Comments10752 Views
    Liz Hinlein
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    LIZ HINLEIN WRAPS SICHUAN UNIVERSITY SHOOT
    Director/DP Liz Hinlein brings compelling stories to life. She’s a veteran of feature films (Other People's Children), commercials (Maybelline, A&E, Dove, Lifetime, Gillette), web series, music videos and virtual reality. But the hurdles she faced recently on a shoot for Sichuan Film and Television University in China were unlike any she’d encountered in her 20-plus year career.

    “I had limited equipment, no script and no money,” she said. “I basically made these short films with a piece of tape and an apple box.” While using mostly student volunteers, WeChat for on-set translation and borrowed cameras, Hinlein also was able to tap into a well of local talent, including Jackie Chan’s fight choreographer and visual effects specialists in the area.

    The result is a series of eight commercials that put Sichuan’s best foot forward, highlighting the wealth of creative energy at the school, including their photography, VFX, directing, dance and eSports departments. The vignettes stand apart from typical docu-style marketing videos, often aimed at parents, to give potential students a peek into the fields of study available at the college in southern China…

    WHITE SCORES FELLOWSHIP FOR AFI CONSERVATORY
    Cinematographer Meg White will be the inaugural recipient of the Screen Australia Onbass Fellowship, the newly established full-tuition scholarship for emerging Australian filmmakers to attend the American Film Institute (AFI) Conservatory in L.A. Created in partnership with Screen Australia (an Aussie federal government agency) and the Onbass Family Trust, formed by Gentle Giant Media Group CEO Greg Basser and his wife Kiera O’Neill, the Fellowships will provide full tuition and fees, as well as some support for living expenses and flights from Australia (courtesy of G’Day USA and Qantas), to one Australian filmmaker entering the AFI Conservatory in the fall of 2019 and one in the fall of 2020 — to join the graduating classes of 2021 and 2022, respectively.

    White is an Australian cinematographer with experience shooting features, television and commercials. Originally from Newcastle, Australia, she received a degree in Media Arts and Production at the University of Technology, Sydney. Since graduating, she has worked in Australia and overseas across a diverse range of projects both large and small, digital and film. She was the cinematographer on “Remedy,” a music video directed by Russell Crowe, which won the Australian Cinematographers Society Silver (ACS) Silver Award. In 2017, White received the ACS Drew Llewelyn Camerimage Scholarship. Her ongoing interest in still photography, primarily of animals and the natural world, informs her approach to cinematography….

    PEOPLE IN THE NEWS…
    Marco Venturelli has been appointed co-president overseeing creativity at Publicis Conseil. Venturelli will work alongside Agathe Bousquet, president, Publicis Conseil and Publicis Groupe France, and Anne de Maupeou, chief creative officer, Publicis Groupe France. Venturelli was most recently executive creative director at Publicis Milan, a role he held from 2015. While at Publicis Milan, he was the global creative lead for Heineken business where he led the creation of several well-known, highly-awarded campaigns. Venturelli is also the recipient of a hundred awards which includes 30 Cannes Lions….

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    The limited access duration has come to an end. (Access was allowed until: 2019-02-09)
    Category:Short Takes
    Tags:AFI ConservatoryLiz HinleinPublicis Conseil



    Effie UK and Ipsos Report Finds That Having Values Has Value For Brands

    Saturday, March 7, 2026
    “Causes and Effectiveness: What Marketers Need to Know About Aligning with Values,” a new report from Effie UK and Ipsos

    Great Britain’s cause landscape offers brand owners plenty of opportunities for nuanced brand building and a chance to tackle real issues affecting people, according to “Causes and Effectiveness: What Marketers Need to Know About Aligning with Values,” a new report from Effie UK and Ipsos. The report, the latest in Ipsos and Effie’s Dynamic Effectiveness series, was prompted by the uneasy world in which we live. At a time when backlash by some public figures against perceived “wokery” has contributed to many organizations diluting--if not abandoning altogether--cause-related marketing activities in the past few years. The starting point was a key trend in the 2025 Ipsos Global Trends report--the Power of Trust, and the role “aligning with values” plays in it. For the new report, Ipsos analyzed the responses of 4,200 GB adults about their relationships with 60 causes across 109 brands in seven product areas to unpack this trend further. Effie then illustrated the findings of the Ipsos data with recent Effie UK award-winning cases to show how these dynamics play out in the real world--and the business impact they have. Ipsos’ analysis shows that people do (still) care about causes--78% of Britons care deeply about at least one. However, it also reveals that the value exchange from brands is less clear-cut. 37% of Britons say they don’t care if brands are “ethical or socially responsible.” And a majority feel that the government, rather than private companies, should act for a cause. Despite this, across a broad range of categories, many brands are seen by Britons as doing “good” things for the planet and for their communities, with 32% of those surveyed agreeing companies have a “positive impact on society and the world we... Read More

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