Erik Van Wyk, whose U.S. roost is BRW FILMLAND, directed via Italian shop Mercurio Production this charming IKEA spot featuring a little boy determined to winning the affections of a young girl in the terrace below him. He waves at her but she does not respond. He later lowers down to her terrace a potted plant, again to no avail. However, the gal’s grandmother takes notice.
One day he looks down to see the girl’s afternoon tea setting with an array of furniture and accessories, the highlight being three plates, each containing a piece of pie. The lad is invited down to the terrace by the girl. Though an encounter of limited interaction, the boy leaves with fulfillment in his heart and belly. A super reads, “Bringing space to life,” followed by the IKEA logo.
Van Wyk’s :60, which is titled “The Terrace,” seems a stylish homage to Francois Truffaut’s Small Change and in a small way The 400 Blows, as benign mischief and adorable courtship take center stage—or more accurately, center apartment complex.
IKEA’s agency on the spot was Auge Headquarter, Milan.
Nissan In Concert; Concert In Nissan
Nissan USA has rolled out #OffTheStage which features an eclectic lineup of artists performing intimate and innovative versions of their songs. The unique part? All the bands perform inside of a Nissan, reinterpreting one of their own songs. “#OffTheStage promotes one of the best parts of driving – listening to music,” said Erich Marx, director, Interactive & Social Media Marketing, Nissan North America, Inc.
“Through this new series on iTunes radio, we are able to create an innovative music showcase featuring hot new acts and the versatility of Nissan products at the same time.”
The #OffTheStage series kicked off in May on iTunes Radio and with a music video featuring LA-based rock group PAPA. Fresh off a world tour that included a critically acclaimed stop at SXSW, PAPA jumped into a Nissan Pathfinder with an amp to perform their stadium rock single “Put Me To Work,” yielding surprisingly intimate results.
The music/music video series will continue through early fall with a new video releasing each month. Future acts include Swedish trio NONONO, indie rock darlings Local Natives, and synth-heavy funk ensemble Tuxedo.
People in the News…
Design-focused production company Strange Beast has signed creative/filmmaking duo MUSUTA, comprised of Jopsu Ramu and Timo Ramu, for exclusive representation in the U.K. The pair began working together in their native Finland in 2003 and MUSUTA was officially formed in 2007. Their commercial and personal work, which spans all media, has been honoured by D&AD, The European Design Awards and Cannes Lions (Gold), and featured in numerous exhibitions and festivals….Keith Anderson has joined Ogilvy & Mather NY as executive creative director, head of art. In this role, he will focus on IBM, BlackRock and new business and report directly to Steve Simpson, chief creative officer, Ogilvy & Mather, North America. Prior to joining Ogilvy, Anderson led BlackBerry at AMV BBDO. Previously Anderson spent nearly two decades at Goodby Silverstein & Partners (GSP), San Francisco, where he rose to become associate partner and director of design….
