Sibling Rivalry has signed Witness, the London-based directing duo of Simon Frost and Ben Hanson, for U.S. representation spanning commercials and branded content.
This marks the first U.S. representation for Witness. Frost and Hanson continue to maintain Witness Studios London which reps them in territories outside the U.S.
The directing team has turned out work for brands including Dell, National Geographic, Xbox, Wimbledon, Lexus, Intel and the Campaign Against Living Miserably. Along the way Witness has garnered global recognition including a Grand Prix at Cannes Lions, Grand Clio and the Impact Award at the British Arrows.
Having worked with top agencies in London and across the U.S., including Droga5 and VML New York, Witness brings a refined storytelling style that bridges the best of both commercial and documentary filmmaking.
“We always aim to blend that documentary-style honesty into our scripted projects with actors,” said Frost. “It’s important no matter the approach to ground it in truth, so it feels humanized and lived in, not manufactured. We always want the visual language to support the emotional truth.”
Witness approaches every performance with the same goal: authenticity. They create space for spontaneity, encouraging ad-libbing, loosening scripts, and shaping environments that feel real, while never losing sight of the overall vision. The result is a careful balance of preparation and unpredictability that lets honest moments unfold naturally on screen.
Frost and Hanson said they were drawn to Sibling Rivalry for its commitment to the craft of filmmaking as well as the opportunity to tap into the brand studio side of the company. Hanson further noted, “What excites us about the design arm is the potential to think beyond traditional filmmaking; to bring in elements like animation that open up new, unexpected ways of telling a story.”
“What sets Witness apart is the depth of care they bring to every subject” said Darren Foldes, partner at Sibling Rivalry. “They make emotionally truthful work that looks stunning without ever feeling forced. It’s a rare balance, and one that fits right into the ethos of Sibling Rivalry.”
“Everything about Sibling Rivalry feels intentional,” said Hanson. “From their support of directors to their visual identity, it’s clear they put story and craft above all. That’s exactly the kind of home we were looking for.”
Frost agreed, “We didn’t want to just sign with a company that’s chasing trends or metrics. We want to be part of something with integrity, with vision, and that’s what we saw in Sibling Rivalry.”
