Director Jasper Soloff has joined L.A.-based SixTwentySix Productions for music video representation in the U.S. He had previously been handled for music videos by production house Dreambear. Soloff continues to be represented globally for commercials by Estelle Leeds Artists Management.
Born and raised in NYC, Soloff is known for colorful, bright, and bold visuals queering the gaze through fashion, movement, and self-exploration. Studying cinematography and fashion photography at Sarah Lawrence College and Central Saint Martins, he honed his talent in directing. By becoming immersed in a world full of designers at a young age, Soloff was able to discover both his directorial and editorial photographer eye which aided in chartering his vision and relationship with art.
“Jasper’s work first caught my eye with his music video for Tinashe’s ‘Rascal,’” shared Jake Krask, SixTwentySix co-founder and managing director. “That’s when I knew we needed to be a part of his success as a director and utilize the SixTwentySix machine to help elevate his career. Jasper has an incomparable ability to tell mesmerizing stories with bright production design and tasteful color palettes that bring a truly unique aesthetic to the music video world.”
As a director, Soloff specializes in and takes particular care to engage the viewer with fast paced movements, using vivid colors as a descriptor of how people feel and want to express themselves. Much of Soloff’s art is grounded in movement, whether it be a great deal of camera movement or dynamic movement direction with his subjects. A considerable amount of his work is with the queer community and whether it be in front of or behind the camera, Soloff believes it’s crucial to have diverse representation in his work, allowing stories to be told that aren’t necessarily at the forefront of mainstream media. He strives to capture people for who they truly are and not what one may necessarily project onto them. Pure authenticity in storytelling is incredibly key and important to Soloff’s own person and his projects.
“As such a young director, Jasper has already accomplished a great deal and continues to create content that embodies the mission of SixTwentySix Productions ––to tell stories for today’s generation by artists of today’s generation,” added SixTwentySix co-founder and executive producer Austin Barbera.
Soloff has built an impressive portfolio in his young career, including work for this summer’s global campaign for Gigi Hadid with Maybelline, and music videos for notable artists and talents like Tinashe, Tate McRae, Dove Cameron, and Billy Porter. In 2018, Soloff was honored as VFILES Photographer of the Year in addition to being named one of the most exciting newcomers of the year by Vogue Magazine.
“I’m super excited to join SixTwentySix and to see where this journey takes me,” remarked Soloff. “I’m looking forward to expanding my work with such a young and exciting team of people. I think young voices are really powerful.”
Upcoming, Soloff is working on another new music video project for the Emmy®, Grammy®, and Tony® award-winning Porter.
