Sony is launching a range of high performance CFast memory cards, which are designed to meet the needs of professional photographers and videographers. The G Series CFast 2.0 memory cards will be available in 32GB (CAT-G32), 64GB (CAT-G64) and 128GB (CAT-G128) capacities, responding to the ever increasing capabilities of high-end DSLR and 4K cinema-grade broadcast cameras. The cards offer lightning-fast write speeds of up to 510MB/s and read speeds of up to 530MB/s and join an established range of media that includes Professional internal SSDs, XQD and SxS cards, as well as the world’s fastest SD card, while strengthening Sony’s position in professional memory solutions.
Professional photographers demand faster speed for continuous burst shooting of higher resolution images including RAW. With up to 510MB/s write speed, far outperforming the capabilities of existing CFast cards, Sony’s G Series supports high-speed burst shooting of high resolution RAW, maximizing the capability of high-end DSLR cameras like the Canon 1DX Mark 2.
Additionally efficient workflow is essential for professional photographers and videographers working in challenging environments on tight deadlines. With a fast read speed of 530MB/s, Sony’s G Series CFast dramatically reduces the time it takes to transfer RAW files, long 4K video footage and high-resolution images to a PC.
The new CFast cards also support VPG130 for reliable recording of Cinema-grade or high-bitrate 4K video. A minimum sustained write speed of 130MB/s is guaranteed, making the new media ideal for stable recording of professional grade 4K video, such as Cinema RAW light mode with Canon C200 video cameras.
The new CFast cards have passed a variety of stringent drop, vibration, shock and rigidity tests, making them perfect for shooting in many different locations. They work reliably across a wide range of temperatures and are highly resistant to static. With a hard case and Sony File Rescue software, which is available when used with a card reader in a Removable Disk configuration, the cards can recover accidentally deleted photos such as RAW images and videos, allowing professionals to shoot with confidence in the toughest conditions.
Sony’s G Series CFast cards are planned to be available in early 2018 for a suggested retail price of $119.99 for 32GB, $199.99 for 64GB and $349.99 for 128GB.
Comedy Director Declan Lowney Joins Merman For U.S. Representation
Comedy director Declan Lowney has been signed for representation in the American ad market by Merman US which maintains operations in New York and L.A. The deal extends the geography of Lowney’s relationship with Merman which has had him on its U.K. roster since 2021.
Most of Lowney’s work in the U.S. to date has been as a director and supervising producer on Apple TV+’s global smash hit Ted Lasso. Lowney received two Emmy nominations for Outstanding Comedy Directing--for seasons one and three--as well a DGA nomination earlier this year. In his capacity as a producer on the series, he was part of the contingent that won the Outstanding Comedy Series Emmy in 2022 for season two.
The Irish director’s first new commercial work in the U.S. market, produced by Merman, has been the latest in Allstate’s hilarious Mayhem saga, featuring the character actor Dean Winters as a deadpan, bruised and shape-shifting provocateur of catastrophes who wreaks havoc everywhere. In “Leafblower” Winters becomes an illegal “overpowered leafblower” blowing debris into traffic, causing an auto wreck. In a holiday spot promoting the Walmart Protection Plan by Allstate, Winter is an “Overworked Elf” who carelessly drops a bag of Christmas gifts down a working chimney, destroying a pile of new electronic devices. Allstate also will be dropping a soon to be announced third installment in the Mayhem series directed by Lowney.
“When I moved to the U.S. four years ago, one of the first ad campaigns I noticed was Allstate’s Mayhem spots,” said Lowney. “I loved the character’s glee and excitement at creating MAYHEM and thought...yea, I want to be part of that! I totally get the humor, and the visual gags play perfectly to my skill set.... Read More